Senior Specialist - Practices & Sectors

Perkins Coie•Austin, TX

24d•$69,370 - $131,550•Hybrid

About The Position

Perkins Coie is searching for a Senior Specialist to manage the execution of strategic marketing and business development initiatives across practice groups and industry sectors. Partner closely with Strategists, Specialists, and cross-functional teams to deliver high-quality, client-focused initiatives aligned with firm goals. This role is suited for a highly organized and proactive professional who can independently manage projects, coordinate with stakeholders, and provide critical support across content, campaigns, and client initiatives. ESSENTIAL FUNCTIONS Project Management & Execution · Manage and support workstreams tied to annual marketing and business development plans. · Coordinate execution of initiatives including pitches, client events, campaigns, and collateral development. · Monitor timelines and ensure alignment with practice and sector goals; proactively communicate status and resolve issues. · Makes operational decisions and recommendations for improvements to continuously improve marketing and business development processes and procedures. Content & Collateral Development · Develop marketing collateral and submission content in connection with practice and sector strategists. · Maintain accurate, updated practice and sector materials in collaboration with design, content, and pursuits teams. Campaigns & Events · Support the planning and delivery of webinars, events, and targeted outreach campaigns. · Track engagement metrics, ROI, compile post-event summaries, and recommend process improvements in collaboration with the data and analytics team. Collaboration & Stakeholder Engagement · Serve as a day-to-day point of contact for assigned practices and sectors; liaise with lawyers, Strategists, and other business services staff. · Participate in regular meetings with practice teams and assist with follow-ups, reporting, and implementation of priorities. Market Intelligence & Reporting · Coordinate research on clients, competitors, and industry trends to inform strategy and outreach. Technology & Process Support · Leverage marketing technology platforms (e.g., Salesforce, Foundation) to manage contacts, experience, track activity, and generate reports. · Identify opportunities to improve workflows and documentation related to marketing operations. · Perform other duties, as assigned. · Be present at work during regularly scheduled working hours and as needed in the position, consistent with the Firm’s attendance expectations.

Requirements

Strong project management and organizational skills, with the ability to independently prioritize and execute tasks.
Clear, concise verbal and written communication.
Ability to collaborate effectively with cross-functional teams and stakeholders at all levels.
Experience producing high-quality client-facing materials and coordinating multi-part projects.
Proactive and resourceful, with a service-oriented mindset and attention to detail.
5-7 years of experience in marketing, business development, or administrative support, preferably in professional services.
Bachelor’s degree required.
MS Office Suite
Marketing technology including Salesforce, Foundation

Nice To Haves

Familiarity with CRM tools (e.g., Salesforce) and/or KM tools (e.g. Foundation) is a plus.

Responsibilities

Manage and support workstreams tied to annual marketing and business development plans.
Coordinate execution of initiatives including pitches, client events, campaigns, and collateral development.
Monitor timelines and ensure alignment with practice and sector goals; proactively communicate status and resolve issues.
Makes operational decisions and recommendations for improvements to continuously improve marketing and business development processes and procedures.
Develop marketing collateral and submission content in connection with practice and sector strategists.
Maintain accurate, updated practice and sector materials in collaboration with design, content, and pursuits teams.
Support the planning and delivery of webinars, events, and targeted outreach campaigns.
Track engagement metrics, ROI, compile post-event summaries, and recommend process improvements in collaboration with the data and analytics team.
Serve as a day-to-day point of contact for assigned practices and sectors; liaise with lawyers, Strategists, and other business services staff.
Participate in regular meetings with practice teams and assist with follow-ups, reporting, and implementation of priorities.
Coordinate research on clients, competitors, and industry trends to inform strategy and outreach.
Leverage marketing technology platforms (e.g., Salesforce, Foundation) to manage contacts, experience, track activity, and generate reports.
Identify opportunities to improve workflows and documentation related to marketing operations.
Perform other duties, as assigned.
Be present at work during regularly scheduled working hours and as needed in the position, consistent with the Firm’s attendance expectations.