Senior Specialist - POD Marketing (Las Vegas)

Caesars Entertainment • Las Vegas, NV

5d

About The Position

The Sr. Specialist – Marketing Pod performs on going tasks to support the Pod team in developing and executing marketing strategies for a subset of grouped properties. The following are key responsibilities of the Marketing Coordinator role: · Act as a project owner for assigned marketing jobs: o Manage project lifecycle from ideation to deployment in a timely manner o Initiate and expedite workflow process through Salesforce marketing process tool o Maintain and review marketing calendars o Lead recurring calls to discuss tracking and marketing jobs set up for the entire POD o Ensure expenses for the event are within budget and strategic initiatives o Set up guests criteria, offer values, and makes changes based on manager/director direction o Set up coupon structure and offer details based on manager/director direction o Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved o Tracking inputs and feedback from other marketing functions on calendar plans o Manage post event follow ups and reconcile expenses o Make improvements to templates and processes and creates tools in support of business needs · Complete execution details for assigned marketing jobs: o Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership o Review rules and regulations for Events and Promotions and works with property partners to ensure accurate details and submission to regulatory agencies. o Actively work with Advantage Promotional Systems (APS) software team and property partners in the requesting, development and testing of APS programs. o Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution o Handle contracts with 3 rd party vendors o Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external · Manage communication messaging: o Develop mail plan for subset of properties o Develop creative guidance and layouts for mail pieces o Draft value proposition and compelling copy o Review, provide critical creative feedback o Approve marketing material based on factual job details and basic creative guidance o Create and maintain media grids · Serves as senior “go to? person for the team: o Train new team members and answers questions from existing team members o Assist with assignments of marketing jobs to the team o Reviews proformas and counts if manager is not available · Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods. Pod Coordinators interface and interact with the following groups: o Enterprise wide Property Events Team o DM Team o Audit o Analytics o Property Senior Marketing Leaders o External Vendor Group o Internal Service Group o Studio o Brand · All other duties as assigned

Requirements

• Bachelor’s Degree in Marketing or related field preferred
• One year previous Marketing experience within the Casino industry
• Computer literate; experience working with Salesforce products a plus.
• Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
• Minimum 21 years of age
• Excellent interpersonal, communication, team building and problem-solving skills are required
• Strong organizational skills and attention to detail
• Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor
• Demonstrated ability to multi-task and prioritize activities
• Must successfully be able to present a vision and create advocates
• Ability to be vocal with ideas and also not afraid to present challenges to property partners, senior team, and their peer set
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

Responsibilities

• Act as a project owner for assigned marketing jobs
• Complete execution details for assigned marketing jobs
• Manage communication messaging
• Serves as senior “go to? person for the team
• Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods
• All other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees