Senior Specialist, Paid Social Media & Creator

Yelp, Inc

10d•$78,000 - $130,000•Remote

About The Position

Yelp’s mission is to connect people with great local businesses, and our social channels are a vital part of how we inspire discovery and drive measurable growth. As the Senior Specialist, Paid Social Media & Creator on the Consumer Growth Marketing team, you’ll drive U.S. consumer acquisition through performance-minded paid social and a scaled micro‑creator program. You’ll lead hands-on execution across Meta, TikTok, and YouTube, collaborate with external agency partners, and report to the Sr. Manager of Social Media. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.

Requirements

5+ years in social marketing, including 3+ years driving paid social and creator/influencer programs end-to-end.
Proven examples of creator campaigns (ideally nano/micro) with measurable outcomes; include 2–3 case links with your role, budget tier, and results.
Hands-on expertise with CreatorIQ, Meta Ads Manager, TikTok Ads Manager, and Google Ads.
Experience collaborating with creator agencies or coming from an agency background; strong project management across multiple workstreams.
Strong analytical skills and the ability to turn data into action.
Familiarity with allowlisting/Partnership Ads, Spark Ads, user-generated content licensing, and FTC guidelines. Proven excellence in audience development and targeting strategies.
Excellent brief writing, communication, and cross-functional collaboration skills; high attention to detail and a results-driven mindset.
Experience managing paid social media budgets. Ability to discern how much budget should go toward campaigns and when.
Exceptional organizational skills and ability to work independently in vague situations.

Responsibilities

Develop, implement, and refine paid social and creator strategies aligned to acquisition goals across Meta, TikTok, and YouTube in partnership with the Sr. Manager of Social Media.
Build always-on and campaign test plans (audiences, hooks, formats, lengths) with clear learning agendas.
Source, vet, brief, and manage nano/micro creators; secure usage rights and implement allowlisting/Partnership Ads and Spark Ads.
Collaborate with agency partner on always-on and seasonal creator campaigns.
Partner with Creative to produce and iterate on high-performing assets; maintain a library of creator content for paid amplification.
Launch and optimize paid campaigns in Meta Ads Manager, TikTok Ads Manager, and Google Ads Manager.
Report on key performance indicators; deliver clear readouts and recommendations to scale or pivot.
Own paid social audience strategy; build segmented prospecting and retargeting with smart exclusions, recency/frequency, and sequential creative to optimize ad efficiency.
Ensure brand safety, FTC-compliant disclosures, content rights management, and privacy best practices.
Collaborate cross-functionally with Brand, Product Marketing, Comms/Legal, Creative, and regional teams to align messaging and campaigns.

Benefits

Effective your first day: Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Compensation range for this position is $78,000–$130,000 annually. You may also be offered a bonus and benefits.

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