About the position
OMG23 is seeking a Senior Specialist, Search and Social (Planner/Strategist) for our Search and Social team to work on the Walt Disney account. The Specialist, Search and Social is responsible for strategizing and executing paid search (Google / Bing / YouTube) and social (Facebook / Instagram / Twitter / Snapchat / Pinterest) campaigns. He/she will work closely with offline and digital teams to ensure that strategy aligns with overall media goals. Reporting to a Supervisor, this person will be responsible for building ongoing client relationships while working with the production and project/campaign insights team to develop and execute campaigns. Please note this is a paid media position, not a content creation or social community management role.
Responsibilities
- Develop, manage, execute, and report on paid search and social efforts across various search and social media platforms (Facebook, Instagram, Twitter, Snapchat, etc.)
- Account setup, strategy development, organization, and management
- Create and develop audience targeting to drive incremental improvement
- Demonstrate proficiency with basic bid management and optimizations
- Thorough QA of all campaign executions and reporting
- Report and analyze on key performance indicators and identify opportunities for improvement
- Daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives
- Recognize campaign issues and escalate appropriately
- Monitor and optimize campaigns appropriately based on clients’ goals and data analysis
- Able to work and prioritize within timelines, and effectively communicate in both verbal and written
Requirements
- At least 2-3 years of work experience planning, executing and optimizing paid search and paid social marketing campaigns for larger brands, preferably in the Entertainment industry
- Bachelor’s degree – Marketing Degree, Business Degree desired
- Analytical mindset. Strong problem-solving skills that balance quantitative and qualitative thinking
- Excellent communication skills both written and verbal, able to explain complex concepts clearly with strong presentation skills
- Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
- Demonstrated strong work ethic, time management skills, and ability to multi-task
- Required competency in the following areas: Basic understanding of online marketing including SEM and paid social
- Strong Excel skills
Benefits
- health insurance
- vision insurance
- dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- vacation days
- sick days
- personal days
- paid parental leave
- paid medical leave
- STD/LTD insurance benefits
