Senior Specialist - Marketing

Merck & Co. • North Wales, PA

428d • Onsite

About The Position

The Marketing Senior Specialist role at our company focuses on enhancing healthcare through strategic marketing initiatives within the biopharmaceutical sector. This position requires a blend of project management, communication, and collaboration skills to develop and execute marketing strategies for Primary Care, Federal, and Vaccines Ecosystem-related projects. The specialist will work independently and as part of a team to drive marketing efforts and improve product offerings based on market insights and customer needs.

Requirements

• Bachelor's degree (BS/BA) in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in marketing, preferably within the biopharmaceutical or healthcare industry.
• Proven experience in project management and execution within cross-functional teams.
• Strong understanding of marketing strategy development and execution.
• Demonstrated proficiency in financial planning and budget management.
• Excellent communication skills, both written and verbal.
• Strong analytical skills with the ability to interpret market insights and customer needs.
• Ability to solve complex problems and develop effective marketing and promotional strategies.
• Experience collaborating with diverse teams and promoting a culture of teamwork and open discussion.
• Ability to work independently with minimal guidance in a fast-paced environment.

Nice To Haves

• Master's degree (MBA) in Marketing, Business, or a related field.
• Experience in primary care, federal programs, and vaccine marketing initiatives.
• Familiarity with the regulatory aspects of marketing in the biopharmaceutical sector.
• Proficiency with marketing analytics tools and CRM software.
• Experience in digital marketing strategies and channels.
• Demonstrated ability to lead projects and mentor junior team members.
• Experience in developing long-range plans and strategic marketing frameworks.

Responsibilities

• Develop and drive marketing strategy and execution for Primary Care, Federal, and Vaccines Ecosystem-related initiatives.
• Apply knowledge of internal/external challenges and market insights to improve product marketing offerings.
• Solve complex problems in assigned areas.
• Support development and execution of marketing strategies.
• Interpret customer needs and insights, assess requirements, and identify solutions.
• Discover effective marketing and promotional channels.
• Promote teamwork and open discussion of issues.
• Make operational contributions to strategic marketing, brand management, and communications management.
• Conduct financial planning and management activities such as budget management, forecasting, and business case development.
• Collaborate with key team members to develop long-range plans, brand strategic plans, and/or business performance reviews.

Benefits

• Hybrid work model with flexibility to work remotely three days a week.
• Commitment to inclusion and diversity in the workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree