Senior Specialist, Marketing, Media, & Communication (Local Resident/Partial Remote) - Strategic Communication & Branding

University of Texas Medical Branch (UTMB)•Galveston, TX

15d•Hybrid

About The Position

Reporting to the institutional Marketing, Communications, and Business Development Office, this role supports the university’s strategic priorities by developing and executing effective marketing plans, employing a broad range of communications and media relations skills, and evaluating and reporting on the success of the various marketing and communication techniques. This role plays a key part in advancing awareness of UTMB and its mission areas as well as driving clinical business to UTMB physicians, hospitals, and other health care services. Position will lead and collaborate with internal teams as well as university programs and department stakeholders. Position includes direct communication with target audiences, as well as activities that facilitate communication by the President and other university executives, as well as programs and departments.

Requirements

Bachelor's degree with a minimum of seven years' experience in public/media relations, marketing, journalism, or related field.
Portfolio competencies are required.
Excellent written, oral, and interpersonal communication skills
Strong interviewing and fact-finding skills
Strong attention to detail and commitment to accuracy
High level of sensitivity to confidential information
Independent planning and problem-solving skills
Proven ability to maintain productivity and professionalism when working under multiple deadlines in a fast-paced, high-change environment
Comfort with electronic media, including web content-management system and social media applications
Ability to work effectively and directly with people at all levels of the institution
Strategic thinker with the ability to develop and implement supporting tactics
Consumer-level photography and video skills
Familiarity with Adobe Creative Suite and Microsoft Office applications
Familiarity with design principles

Nice To Haves

Strong command of Associated Press (AP) style.
Background in health care public relations or media relations in a university or academic health system setting.
Strong experience in project management skills with the ability to handle multiple priorities under tight deadlines.

Responsibilities

Develops comprehensive communication plans related to a variety of institutional priorities, initiatives, events, and issues affecting the university.
Partners with service line and clinical leaders to develop comprehensive marketing plans to support business development goals and growth initiatives within the service area.
Increases awareness of UTMB and its mission through strategic media pitches, news releases, newsletter articles, one-pagers, and other communications.
With the Director of Media Relations, serve as the official liaison to external news media for all UTMB activities; efforts include but are not limited to arranging interviews, responding to requests for information, and escorting media on UTMB property.
Designs, develops, and produces collateral material to support marketing initiatives.
Produces and distributes internal and external communications regarding emergencies and crises with potential to affect business operations and/or institutional reputation.
Develops talking points/scripts, messages, presentations, background sheets, and other communications support materials for the President and other UTMB leaders, as appropriate.
Reviews materials produced for executive leadership by others to ensure accuracy, proper tone/voice, and consistency with institutional style and message platforms.
Ensures alignment with other marketing and communication department strategies and tactics.
Translates complex scientific and medical information into engaging stories to support marketing efforts.
Develops and maintains strong source networks throughout the institution in order to proactively pursue relevant stories in a timely manner.
Writes for major institutional publications, as appropriate.
Performs photography and videography tasks, as appropriate.
Adheres to internal controls and reporting structure.