Senior Specialist, Direct I/O (LocalTV)

Known • New York, NY

7d

About The Position

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for a Senior Specialist, Direct I/O (Local Broadcast TV Buyer) to join the team and work alongside our digital buying team of data analysts, data scientists, and software engineers.

Requirements

• BS/BA degree from a well-regarded college or university
• Strong working knowledge of the Local Broadcast media landscape
• Experience using Media Ocean (Spectra and Prisma)
• Required of 4-7 years of experience in Local Broadcast buying
• Understanding of core TV concepts
• Understanding of how to bring insights & analytics into a media buy
• Superb communication and presentation skills
• The ability to multitask in a fast paced environment with high attention to detail
• Proactive individual who can work independently as well as with a team
• Proficient in Microsoft Office, including Excel
• Strong quantitative skills with the ability to think strategically about complex problems
• Experience effectively and efficiently negotiating media buys

Nice To Haves

• Experience working directly with clients is a plus
• Experience with predictive analytics / data science is a plus

Responsibilities

• Ensure Local TV buys are estimated in accordance with industry standards
• Become proficient in all industry tools, both 3rd party and proprietary
• Understanding of how to post a TV buy once complete, and understanding of the implications of said post
• Build decks for TV buys and reporting if necessary
• Negotiate buys with different stations to ensure optimal rates
• Day-to-day monitoring, management, optimization, and development of assigned campaigns
• Building stories and slides for client reports
• Developing new approaches to optimize KPIs and improve Known IP
• Potential opportunity for client interaction

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level