Senior Specialist - Digital Intelligence and Social Listening

Goodyear • Akron, OH

289d

About The Position

The Senior Specialist Digital Intelligence and Social Listening plays a critical role in helping Goodyear leverage data-driven insights to drive content and channel strategies across both internal and external platforms. This individual leverages Sprinklr, Cision, and other analytics tools to gather, analyze, and interpret data that delivers actionable insights to stakeholders across the Global Communications team to inform their content/publishing decisions. This role is responsible for active social media listening and assisting with community management workflows for both proactive opportunities to engage consumers and reactive customer care concerns. Additionally, this position is responsible for deriving and reporting on consumer behavior insights across social media channels that will help inform the consumer strategies for the Global Marketing and Analytics teams. The individual regularly compiles measurement reports and establishes earned and social media monitoring dashboards to help Goodyear stay ahead of the latest trends and adjust content/channel strategies for effectiveness. Based on these metrics and reports, this individual continuously works to identify white space opportunities for Goodyear to connect more effectively with all of its audiences.

Requirements

• Bachelor's degree in Analytics, Marketing, or a related field
• 3+ years of experience in analytics and reporting
• Strong understanding of the earned and social media landscape as well as relevant analytics tools (e.g. Sprinklr and Cision)

Nice To Haves

• Ability to collaborate effectively with cross-functional teams
• Strong verbal and written presentation skills
• Ability to take complex data reports and deliver clear, actionable insights

Responsibilities

• Utilize Sprinklr, Cision, and other analytics tools to collect, analyze, and interpret data that provide actionable insights to inform Goodyear's content and channel strategy, as well as the consumer strategies for the Global Marketing and Analytics teams.
• Develop regular comprehensive content performance reports and establish earned and social media monitoring dashboards for active listening.
• Conduct periodic, in-depth analysis of social media trends, competitor activity, and audience behavior to identify opportunities for growth/improvement.
• Actively listen to social media conversations to seek out and assist in community management workflows for proactive opportunities to engage consumers, as well as reactive customer care concerns.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Motor Vehicle and Parts Dealers
• Education Level: Bachelor's degree