Senior Specialist, Content Strategy and Digital Marketing

University of Ottawa • Lexington, MA

2d

About The Position

The Telfer School of Management at the University of Ottawa is located in the heart of Ottawa and is the proud academic home of some 4,300 students,200 faculty members, over 100 staff members, and over 30,000 alumni. At Telfer, everything we do from teaching to research, to policy advice is firmly aligned with helping Canada reach its potential. We believe that better business practice means a better Canada and that a better Canada means a better world. Position Purpose: The role of the Senior Content Strategist is to be the “custodian” of the voice of the Telfer School of Management in all manners relevant to how it communicates with its students, faculty and staff, alumni, donors, prospective students, and community members. Develops overarching narratives that have meaning and relevance while raising awareness of Telfer’s high-level story as well as those emanating from all its units. The incumbent also ensures that the “Brand Voice” of Telfer is reflected in content and products that are aimed at all our stakeholders. Provides strategic and tactical advice to Telfer sectors and its MarCom Department on how best to innovate and raise the profile of its services through compelling and creative content designed for a multitude of channels such as Web, social media, video, and photography, and targeted to current and potential students, alumni and donors, faculty and researchers and the wider community here in Canada and around the world. Works closely with MarCom Strategists dedicated to Units, the Managers of the Marketing and Communications Department on strategy development, while overseeing, when required, the work of Digital and Social Media Specialists and other members of the team who develop content, to maximize effectiveness, relevance and adherence to brand guidelines.

Requirements

• Bachelor’s degree or equivalent education and experience, preferably in communications, journalism, marketing, or a related area
• Seven (7) years’ experience in journalism/communications/public relations, writing and editing in French and/or English for print and the Web
• Proven experience in project management and the creation of digital and traditional content
• In-depth knowledge of omni-channel marketing and communications, user experience (digital/Web) and online engagement
• Excellent ability to coordinate a variety of tasks under pressure, managing priorities, meeting strict deadlines, and following up on deliverables
• Strong organizational, planning, and analytical skills
• Proactive, creative, and resourceful
• Excellent interpersonal skills and leadership
• Demonstrated ability to work as part of a team, and to interact with creative professionals in a positive manner in a fast-paced environment
• Ability to quickly assimilate complex information and to translate this information into plain language for a variety of audiences
• Strong attention to detail to ensure accuracy and timeliness of information and projects
• Sound judgment, initiative, tact, and diplomacy, as well as high level of discretion in handling confidential information
• Solid knowledge of computer systems, including CMS (e.g., Joomla, Drupal, WordPress), video and image editing software (e.g., Adobe Suite, Final Cut Pro), Microsoft Office, databases, etc., knowledge of HTML editing
• Bilingualism (French and English)

Responsibilities

• Oversight content strategies: Acts as the Team’s resident “content expert” by managing, planning, and implementing content strategies for Telfer in collaboration with Managers, other Strategists and the Associate Director, Marketing and Communications.
• Thought leadership: Participates in the development of strategic MarCom plans by setting priorities, defining audiences, adopting various tactics and methods, and establishing key performance indicators. Delivers regular reporting of cross-platform performance metrics and makes recommendations to the Associate Director and Managers on improving the team’s ability to further hone their messaging and storytelling capabilities.
• Oversight brand voice: Oversees the development of Telfer’s “brand voice” and the manner in which to develop and contextualize content and narratives for business units.
• Oversight of content and products: Directs the work related to content and product development from content developers, marketing and communications strategists and digital and social specialists, and other team members on important initiatives and Telfer-wide communications campaigns aimed at target audiences.
• Editor in Chief: Directs content strategies as “Editor in Chief” of the Telfer Knowledge Hub and other Telfer-wide publications aimed at key stakeholders.
• Training Expertise: Offers advice and training on how best to ensure that content creation is compelling while ensuring quality, accuracy and consistency of messaging and tone.
• Functional leadership: Ensures that the most up-to-date editorial practices and applied to MarCom materials and products, staying abreast of developments in the field of communications and marketing, and facilitating the team’s adaptation to changing patterns in media consumption.
• Working with others: Builds strong relationships with clients through regular and frequent project consultations to identify their needs and requirements.
• Content development: Plans and implements compelling content strategies and develops content (Web, social media, video, photography, and print), ensuring they meet and support the objectives and needs of the sector for which they are being developed, while always considering the omnichannel marketing and communications vision of Telfer.
• Suppliers: Hires, manages, and oversees the work of external suppliers, such as freelance writers, translators, photographers, videographers, and graphic designers, to produce a variety of marketing and communications tools and vehicles.

Benefits

• The University of Ottawa offers a generous pay and benefits package that includes a competitive salary, a defined benefit pension plan, group insurance coverage and an employee and family assistance program.
• Explore Our Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees