Spearhead the design and architecture of new IT projects, ensuring seamless integration across marketing technology platforms and alignment with business goals and technical requirements. Deliver the Enterprise Integration Architecture, including both Cloud and on-premises solutions, while overseeing platform selection, DevOps, CI/CD (Continuous Integration/Continuous Delivery) processes, and monitoring tools. Leverage in-depth knowledge of modern technologies and integration methodologies, such as hybrid cloud, APIs, streaming technologies, event-driven systems, self-service data platforms, and analytics, to drive innovation and optimization in project execution. Direct the design and implementation of integration architecture for platforms like Braze and SFMC, collaborating closely with internal integration teams to ensure successful deployment and alignment with broader IT strategies. Develop cloud-based data solutions utilizing cutting-edge infrastructure technologies, including Spark Streaming, Kafka, AWS, Docker, Snowflake, and monitoring tools such as ELK/Splunk, ensuring high performance, scalability, and security. Assist integration platform and development teams, guiding them in the management, design, and execution of integration solutions. Facilitate integration design, performance optimization, and code reviews to maintain high standards of quality. Work closely with cross-functional teams, including marketing, to ensure the successful development and execution of targeted campaigns, driving personalized customer experiences through integrated technology solutions. Drive the creation and execution of complex customer journeys, decision flows, and marketing campaigns within Braze and SFMC, from development through production, including user access management and ensuring adherence to security and data privacy protocols. Define project scopes, objectives, and timelines while overseeing the day-to-day project management, including resource allocation, risk mitigation, and stakeholder communication. Ensure on-time and within budget delivery of IT integration and technology solutions. Establish performance metrics for integration solutions, monitor system performance, and continuously identify opportunities for process optimization and technological improvements to enhance project outcomes.