Senior Software Engineer, Internal Tooling - Apple Ads

Apple • Cupertino, CA

79d

About The Position

At Apple, we focus deeply on the customer experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to news publishers to big, global brands. Because when advertising is done right, it benefits everyone. Apple Ads is hiring a Senior Software Engineer to join our Product Health team, responsible for improving the resilience and performance of the Apple Ads platform. In this role, you’ll design and build internal tools that help detect, triage, and resolve production issues before they impact customers. You and the rest of the team will use these tools in your daily work. You’ll collaborate closely across engineering, operations, and product teams to streamline workflows, automate root cause analysis, and increase the scale and impact of our production support. If you're passionate about using software to solve operational challenges, reduce manual overhead, and improve platform health through automation, we’d love to hear from you!

Requirements

• 5+ years of software engineering experience, including designing and building internal tools.
• Proficiency in Java or Python.
• Strong systems thinking and attention to reliability.
• Experience building tools for support, observability, triage, or production diagnostics.
• Familiarity with logging and monitoring tools such as Splunk, Datadog, or similar.
• Ability to collaborate cross-functionally and communicate effectively with technical and non-technical partners.
• Strong written communication skills and a commitment to clear documentation.
• Bachelor’s degree in Computer Science or equivalent practical experience.

Nice To Haves

• Background in technical support, QE, DevOps, or production operations roles.
• Exposure to AI/ML-powered tooling, especially in internal software workflows.
• Experience with AWS, Kubernetes, containerized deployment, or CI/CD environments.
• Familiarity with mobile advertising platforms, ad tech APIs, or developer-facing systems.
• Master’s degree in Computer Science or equivalent experience.

Responsibilities

• Design and build internal tools to detect, triage, and resolve production issues.
• Collaborate closely across engineering, operations, and product teams.
• Streamline workflows and automate root cause analysis.
• Improve the resilience and performance of the Apple Ads platform.
• Build systems that proactively identify issues and accelerate diagnosis.

What This Job Offers

• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees