Senior Social Media Strategist
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About The Position
As Senior Social Media Strategist at Alo Yoga, you will play a pivotal role in shaping and executing a comprehensive social media strategy that reflects the unique identity of the Alo brand. This position is essential for establishing a strong connection with our community through various social media platforms. We are seeking an individual who is not only passionate about team leadership and project management but also possesses a strategic mindset to analyze and enhance our social media presence. Success in this role requires the ability to think critically and act swiftly to implement strategies and achieve campaign objectives. You will be expected to demonstrate excellent project management skills, maintain a deep understanding of the unique offerings and influencers on each platform, and possess a keen eye for innovative and compelling content. Continuous improvement and adaptation to the ever-evolving social media landscape will be key components of your responsibilities. In this role, you will oversee and optimize team workflows and deadlines, ensuring that social media content calendars align with business goals, including product launches, campaigns, events, and in-store activations. You will drive the reporting processes for social media results on a weekly, monthly, and quarterly basis, collaborating closely with the director of social to provide insights, recommendations, and track performance against key performance indicators (KPIs). Additionally, you will work in tandem with the Influencer Marketing team to integrate influencer content into our marketing strategies, manage relationships with agencies and analytics platforms, and provide insights on campaigns to refine our strategies. Staying current with social media trends, platform updates, and cultural shifts will be crucial as you present key analytics takeaways to leadership.
