Purpose is to provide support to their bottler partner and accounts and serve as the marketing resource to the sales team with a high-level understanding of unique customer and shopper needs. Advance activation that fosters stronger customer relationships and results. Develop insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy, working closely with sales, cross-functional marketing teams, revenue growth management and the category management/shopper insights departments.