Senior SEO Strategist

Horizontal Digital • St. Louis Park, MN

88d • $90,000 - $110,000

About The Position

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. As a Senior SEO Strategist, you will work closely with our UX teams, designers, developers, strategists, and project managers, to ensure efficient and successful execution of digital experience programs. In this role, you will also help manage both ongoing retainer-based SEO programs, as well as support new consulting engagements.

Requirements

• 6+ years of SEO experience required.
• Familiarity with website analytics platforms such as Google Analytics, Google Search Console, etc.
• Knowledge of factors that influence search engine rankings.
• Ability to think strategically to identify and define keyword opportunities for optimization.
• Well-rounded knowledge of SEO tools such as SEMRush, BrightEdge, and ScreamingFrog.
• Strong knowledge of Microsoft Excel and/or Google Docs.
• Bachelor’s Degree.

Nice To Haves

• 2+ years of Content Strategy experience preferred.
• 3+ years of experience at an agency or consulting firm preferred.

Responsibilities

• Lead the strategic development of SEO campaigns, starting from kick-off and extending through post-launch and on-going support.
• Develop and execute on-page optimization strategies to achieve organic visibility for our clients.
• Review technical SEO factors (such as crawl reports, core web vitals, page performance, etc.) and translate findings into dev-ready documentation.
• Audit websites (technical, on-page, etc.) to identify issues and opportunities. Develop roadmap and execution plan based on prioritization.
• Analyze website metrics (in partnership with analytics team) to interpret data, identify trends, and refine strategies based on performance insights.
• Collaborate with technology, UX and design teams to ensure that SEO recommendations are applied to final design and technology implementation.
• Research and execute new GEO and AI optimization to help clients stay on top of the most recent trends and evolving search experience.
• Perform content strategy initiatives and execution such as content inventories, content analysis, and page level strategy.
• Provide SEO guidance and oversight during website migrations to preserve and enhance organic performance.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Retirement plans
• Paid time off
• Paid holidays
• Paid time off to volunteer
• Paid parental leave
• Flexible work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees