Senior SEO Specialist

Darwill, Inc. • Oakbrook Terrace, IL

117d

About The Position

Darwill is a third-generation, family-owned performance-based marketing powerhouse based in the western suburbs of Chicago, IL. Since 1951, we’ve been impressing clients of all sizes and industries with our proven direct marketing solutions. We're a fast-growing digital marketing agency looking to add a fantastic SEO Specialist to our talented digital team in Woodstock, GA! As an SEO Specialist, you will be at the forefront of delivering outstanding results for our diverse portfolio of clients. Darwill manages multiple Drupal and WordPress-based websites, and we need your help to review and optimize these sites! Beyond enhancing site rankings, we’re excited for you to contribute to our digital business growth and become a valued member of our incredible team. If you thrive in a fast-paced agency setting, value teamwork, and appreciate a supportive culture, we encourage you to apply today!

Requirements

• Bachelor’s degree in Marketing or similar field
• 2+ years of proven SEO experience
• 2+ years of Drupal/WordPress experience
• Strong communication skills
• Experience with tools such as Google Tag Manager, Google Business Profile, Screaming Frog, NinjaCat, SEMrush, Schema.org, etc.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, etc.)
• Knowledge of ranking factors and search engine algorithms
• Up to date with the latest trends and best practices in SEO
• Able to thrive in a fast-paced digital agency and be digitally savvy

Nice To Haves

• Experience in the Automotive, Healthcare, and Dental sectors is a huge plus
• Google Analytics Certified, Google AdWords Certified, Bing Certified is a plus
• Experience with A/B and multivariate experiments
• Experience building and implementing landing pages

Responsibilities

• Craft Content Strategies: Execute and manage strategies for content development. Ensuring your recommendations align seamlessly with SEO goals.
• Build High-Quality Links: Develop and implement link-building campaigns. From performing backlink analysis, opportunity identification, solicitation, and optimization, your expertise is pivotal in enhancing online presence.
• Implement SEO Recommendations: Research and implement actionable SEO strategies that propel websites to the top of search engine rankings.
• Strategize Link Building: Develop and execute a link-building strategy that aligns with our goals.
• Optimize Website Structure and Content: Utilize your attention to detail to recommend enhancements to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Enhance Copy and Landing Pages: Fine-tune copy and landing pages to maximize their impact on search engine rankings, ensuring every word contributes to SEO success.
• Conduct Keyword Research: Stay ahead of the curve by conducting continuous keyword research. Identify new opportunities and expand upon the keyword portfolio to maintain a competitive edge.
• Recommended Content Aligned with Best Practices: Research and implement content recommendations that support our organic SEO efforts.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees