Senior SEO Specialist

MouserMansfield, TX

About The Position

Mouser Electronics is an award-winning, global distributor of semiconductors and electronic components that ships to over 650,000 customers in 223 countries/territories from its one million sq. ft. state-of-the-art facility in Mansfield, Texas. Mouser.com is an award-winning website that features more than 6.8 million products online from more than 1,200 leading manufacturers. Mouser employees enjoy competitive pay and benefits, a business casual dress environment, a state-of-the-art facility in which to work, and an experienced management team with vision and a passion for growth. Mouser has built upon 60 years of growth and success in the electronic components distribution industry and is a TTI, Inc./Berkshire Hathaway Company.

Requirements

  • Bachelor's Degree in a related discipline or work experience.
  • 6+ years SEM experience required.
  • Internal candidates: Experience can be a combination of internal and external experience. Minimum Highly Effective performance in current role.
  • Experience can be a combination of internal and external experience.
  • Minimum Highly Effective performance in current role.
  • Experience can be a combination of internal and external experience.
  • Minimum Highly Effective performance in current role.

Nice To Haves

  • Multilingual is a plus but not required.

Responsibilities

  • Perform daily account maintenance and creation of pay-per-click accounts on Google, Bing, Yahoo, & other search platforms as assigned.
  • Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research, and expansion.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
  • Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords.
  • Manage the budget of all assigned paid search accounts and make recommendations for continuous improvement.
  • Responsible for initiating the building and maintenance of reports and dashboards using search platform data plus data from additional sources.
  • Maintain and monitor keyword bids
  • Develop Mouser and ecommerce business acumen.
  • Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.
  • Demonstrate extensive Mouser business acumen.
  • Set course & instructions for budget management of all assigned paid search accounts.
  • Schedule, coordinate, and host regular meetings with SEM Team and external members to share or gain knowledge of SEM, Mouser, Distribution, Industry, or Products.
  • Research, evaluate, & recommend external tools for efficiency improvements.
  • Lead peers in learning and building Mouser business acumen, Internet Business processes, and SEM Specialist skills.
  • Drive continuous improvements to strengthen skills and SEM best practices.
  • Identify, determine, and implement the building and maintenance of reports using search platform data as well as data from additional sources.
  • Team subject matter expert.

Benefits

  • Mouser employees enjoy competitive pay and benefits, a business casual dress environment, a state-of-the-art facility in which to work, and an experienced management team with vision and a passion for growth.
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