Senior SEO Lead

NextEra Energy•Houston, TX

18d

About The Position

The Senior SEO Lead will develop and scale our organic search strategy to drive measurable growth. Your work will directly impact organic search visibility across traditional and AI based search engine platforms. This position will manage external agencies and collaborate with internal teams to develop robust strategies for content, technical SEO and results reporting. In this hands-on role, the Senior SEO Lead will: Own, develop and manage our internal and external agency organic search strategy and tactics Manage, measure and evaluate organic search agency performance Develop strategy to maximize brand and non-brand visibility, page rank and conversions with traditional organic search and future AI overview results Own content strategy, partnering with external agencies to produce engaging, organic search content for digital properties Track, measure and report on the impact of organic search strategies on page ranking, leads, and new customer acquisition Identify and drive technical enhancements that improve page rank performance Proactively identify and address on-page organic search opportunities including technical SEO Own website maintenance and management This individual must have strong, practical working experience managing organic search. The ideal candidate will have agency experience, as well as in-house marketing experience managing outside agencies. This position reports to the Director of Marketing and has direct oversight of digital agency partners to drive business performance.

Requirements

5+ years specific SEO experience, including technical
Experience conducting competitive research, technical audits, and content gap analyses
Deep knowledge of SEO tools like Screaming Frog, SEMRush, Ahrefs, Google Search Console
Working knowledge of HTML, CSS, and JavaScript
Deep experience identifying, managing to, and reporting on Insights from SEO KPIs
Must have demonstrated strong written and oral communication skills.
Must have demonstrated experience driving organic search leads and sales growth for a recurring service model category and/or eCommerce
Ability to analyze external data sources and internal Google analytics reporting to drive performance improvement
Experience working with creative services to produce compelling and results-driven content
Strong attention to detail
Must be comfortable with ambiguity
Must be a self-starter
Must be comfortable leading strategy and then rolling up your sleeves to activate programs
Experience with developing and managing to a budget
High School Grad / GED
Bachelor's or Equivalent Experience
Experience: 6+ years

Nice To Haves

Agency experience & agency management experience both preferred
Google Analytics Certification a plus
Bachelor's Degree

Responsibilities

Own, develop and manage our internal and external agency organic search strategy and tactics
Manage, measure and evaluate organic search agency performance
Develop strategy to maximize brand and non-brand visibility, page rank and conversions with traditional organic search and future AI overview results
Own content strategy, partnering with external agencies to produce engaging, organic search content for digital properties
Track, measure and report on the impact of organic search strategies on page ranking, leads, and new customer acquisition
Identify and drive technical enhancements that improve page rank performance
Proactively identify and address on-page organic search opportunities including technical SEO
Own website maintenance and management
Community manage inbound mentions and messages identifying engagement opportunities and escalating key mentions
Work with internal partners and SMEs to develop and publish content to social channels
Utilize social listening tools to identify common themes, emerging issues, trending misinformation, and company mentions
Draft and produce social content as needed
Pull monthly and quarterly reporting and safety reports
Attend cross-functional meetings to identify social media content opportunities
Contribute to monthly editorial content calendars
Develop compelling social media visuals
Provide social media support at events
Performs other job-related duties as assigned