Senior SEM Specialist

Caesars Entertainment • Las Vegas, NV

125d

About The Position

The Sr. SEM Specialist will provide cross-functional support inside and outside of the organization to meet department goals of improved efficiency and revenue growth. This position is best suited for a candidate who thrives in a fast-paced, collaborative environment with a strong understanding of omnichannel marketing and a passion for continuous testing and optimization. Advanced project management, communication, and analytical skills are a must.

Requirements

• 3+ years of experience in paid search advertising (PPC) and digital tracking/analytics
• Google Ads Search certification
• Proficiency in Google Ads and Microsoft Ads required, direct experience with Search Ads 360, Kenshoo, Marin, or Google Campaign Manager preferred
• Prior experience managing both algorithmic and manual bidding strategies
• Passionate understanding of paid search with proven analytical ability to apply learnings
• Critical thinking and problem-solving enthusiast with immense attention to detail
• Strong data analysis, visualization, and reporting capabilities
• Ability to work in a fast-paced environment and meet assigned deadlines as required
• Ability to adapt to new circumstances and champion changes to support management goals
• Excellent communication skills, both written and verbal
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Proficiency in Google Ads Editor and Microsoft Ads Editor

Responsibilities

• Plan, manage and execute day-to-day search engine marketing campaigns across the enterprise including keyword research, budget management, bid strategy, ad copy/landing page testing
• Use web analytics and bid management tools to analyze performance and influence decisions
• Monitor search query reporting for ongoing campaign optimization
• Assist with tactical execution to improve the channel’s scale and efficiency
• Responsible for weekly market-level budget pacing and monthly performance reporting and insights
• Develop and implement a monthly media testing schedule with published results for stakeholders
• Manage relationships with Caesars marketing teams and external partners to share performance insights
• Other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees