Senior SEM Analyst

LegalZoom • Los Angeles, CA

94d • $84,400 - $109,400

About The Position

As a Sr. SEM Analyst at LegalZoom, you will take ownership of paid search campaigns across major search engines including Google and Bing to drive customer acquisition. We are seeking a proactive individual contributor, with a strong sense of ownership to own the management and optimization of SEM campaigns that meet business objectives and maximize ROI. This role requires a deep understanding of performance marketing, strong analytical skills, and the ability to collaborate effectively with cross-functional teams. You will collaborate closely with product, product marketing, creative, and data science teams to ensure alignment on goals and leverage collective insights to enhance campaign performance. A strong analytical mindset and comfort with experimentation design will be key as you drive innovation in paid search, testing new approaches, and scaling successful tactics to drive sustained business growth.

Requirements

• Bachelor's degree, with preference for marketing, analytics, statistics, or a related major.
• 3-5 years of hands-on experience managing paid search campaigns.
• Recent hands-on experience with Google and Bing Ads is required.
• Experience with experimentation design, landing page optimization, conversion rate optimization (CRO), and A/B testing.
• Proficiency in structured analysis and Excel.
• Excellent communication skills and ability to present data and insights to internal stakeholders.
• Experience managing SEM for SMB and/or consumer-focused brands, particularly in the legal or services industry, is a plus.

Nice To Haves

• Google and Bing certifications are a plus.

Responsibilities

• Oversee and execute paid search campaigns across Google Ads, Bing Ads, and emerging search platforms.
• Monitor and analyze campaign data to identify key trends and insights that fuel data-driven optimizations and guide cross-functional learnings.
• Manage campaign budgets, ensuring optimal allocation of spend to meet traffic, acquisition, and revenue goals.
• Conduct keyword research, competitive analysis, and audience research to inform campaign strategy and targeting.
• Prioritize and execute continuous hypothesis-driven experimentation across various categories to optimize ad copy, targeting strategies, bidding techniques, and landing pages.
• Conduct competitor research to benchmark campaigns and adjust strategies for conquesting.
• Collaborate closely with internal teams, including product marketing, creative, and data science to ensure alignment across all SEM efforts.
• Stay up-to-date on industry trends and changes to search engine algorithms to ensure campaign strategy is aligned with best practices.

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Fertility benefits
• Mental Health benefits
• One Medical
• Fringe lifestyle benefits up to $250

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees