Senior Segment Marketing Manager, AI

Mural

101d • $130,000 - $160,000

About The Position

As part of the Marketing & Strategy insights team, segment marketing managers own the go-to-market strategy for one of our defined audiences. In this role, you’ll focus on collecting and translating market, competitor, and customer insights into thoughtfully designed & orchestrated marketing campaigns that activate & engage both prospects and existing customers. You’ll focus on collecting and translating market, competitor, and customer insights into launch, go-to-market and lifecycle strategies for Mura’s AI offerings. You’ll own the full buyer and customer journey for this audience, bringing a data- and insight-driven approach to growing engagement, adoption, and value realization. This is a highly cross-functional role, partnering directly with Product, Sales, Lifecycle, and Design to drive growth and adoption programs.

Requirements

• SaaS experience is required (familiarity with SaaS metrics, digital channels, and product-led growth models).
• 7+ years in product marketing, with proven experience building integrated campaigns for technical audiences.
• Experience marketing to R&D teams; ability to understand their workflows, tools, and priorities.
• Strong research skills—comfortable conducting both quantitative and qualitative analysis to inform strategy.
• Exceptional project and stakeholder management skills, able to lead cross-functional initiatives end-to-end.
• Excellent communicator and storyteller and content creator, able to translate complex ideas into clear, compelling narratives.
• Comfortable experimenting with new approaches, including the use of AI tools to improve efficiency and insight generation.

Responsibilities

• Own messaging and positioning: with a deep understanding of the Core and Admin segment, create differentiated messaging and positioning that speaks to the needs and challenges of these users and decision makers.
• Understand the competitive landscape: Have a clear understanding of competitor offerings to best position Mural and its feature set in the market and translate into pricing and packaging strategy as well as influence future roadmap.
• Nail product-market fit: surface customer insights, competitive intel, feedback, and trends to define pricing and packaging, target personas, and go-to-market strategy.
• Lead product launches: Define messaging, assets, and launch strategy for new features to ensure GTM readiness and help drive lead and user growth.
• Create high-impact content: Develop scalable, audience-specific materials tailored to business decision-makers and users.
• Own customer comms: Craft and manage customer communications (emails, release notes, in-product updates) that showcase new features and boost engagement.
• Enable sales & success: Provide GTM teams with customer-facing assets, and internal guides to position features effectively and accelerate deals.
• Collaborate cross-functionally: Partner with product, creative, growth, GTM, and enablement teams to set launch goals and deliver successful outcomes.
• Partner with Marketing, Product, Lifecycle, and Sales to build cohesive campaigns that connect product launches, adoption programs, and customer success motions.
• Track and analyze product usage, engagement, and lifecycle health for the segment to identify opportunities for deeper value realization.

Benefits

• The base salary for this role ranges from $130,000 - $160,000 + bonus + benefits.
• Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

What This Job Offers

• Number of Employees: 501-1,000 employees