Senior Salesforce Developer, Technical Lead

HairClub•Boca Raton, FL

About The Position

This individual will serve as both a hands-on architect and key platform owner—translating business requirements into robust Salesforce solutions while maintaining best-in-class system governance, performance, and security standards.

Requirements

5–8+ years of hands-on Salesforce development experience in a complex, multi-user environment
Proven experience supporting Marketing and Sales organizations, ideally in a lead-generation or performance marketing environment
Demonstrated success in designing and implementing scalable Salesforce solutions
Ability to adjust well in new atmosphere and have a great sense of responsibility in execution of any solution.
Required: Salesforce Administrator Certified, Salesforce Platform Developer
Strong proficiency in: Apex, SOQL, SOSL
Familiarity with Aura (LWC preferred)
Salesforce Flow and Process Automation
Data modeling and schema design
Experience with: REST/SOAP APIs and integrations
ETL tools and middleware platforms (e.g., MuleSoft, Zapier, Workato)
Marketing automation platforms (e.g., Marketing Cloud, HubSpot, Marketo)
Advanced reporting and dashboard development expertise
Deep understanding of Salesforce best practices including: Declarative-first development approach
Governor limits and performance optimization
Secure coding and data access controls
Change management and release management processes
Experience with Agile or Scrum methodologies
Strong documentation discipline (technical specs, data dictionaries, process flows)
Strategic thinking with strong technical execution
Problem-solving and root cause analysis
Attention to detail and commitment to data accuracy
Ability to manage multiple priorities in a fast-paced environment
Strong communication skills—able to translate technical concepts to non-technical stakeholders

Nice To Haves

Preferred: Salesforce Advanced Administrator, Platform Developer II

Responsibilities

Salesforce Administration & Platform Ownership Serve as primary administrator for Salesforce, including user management, roles, profiles, permissions, and security settings
Maintain system integrity, data quality, and platform performance through proactive monitoring and optimization
Manage releases, sandbox environments, and deployment processes following SDLC best practices
Establish and enforce governance policies, naming conventions, and documentation standards
Development & Technical Execution Design and develop scalable solutions using Apex, Lightning Web Components (LWC), Visualforce, and declarative tools
Build and maintain custom objects, workflows, validation rules, flows, and process automation
Develop integrations with third-party platforms (marketing automation, call center systems, data platforms, etc.) using APIs and middleware
Optimize system architecture to support performance, scalability, and maintainability
Marketing & Sales Enablement Partner with Marketing and Sales teams to translate campaign, lead management, and funnel requirements into technical solutions
Support lead lifecycle management, attribution modeling, and campaign tracking
Build dashboards and reports that deliver actionable insights for performance marketing and sales leadership
Ensure alignment between Salesforce and marketing automation platforms (e.g., lead scoring, segmentation, data sync)
Data Management & Analytics Implement data governance best practices including deduplication, normalization, and enrichment strategies
Ensure compliance with data privacy regulations (TCPA, CAN-SPAM, GDPR where applicable)
Design scalable data models that support reporting, forecasting, and attribution
Monitor and improve data hygiene across all touchpoints
Stakeholder Collaboration & Strategy Act as a strategic partner to cross-functional teams, aligning Salesforce capabilities with business objectives
Gather, document, and prioritize business requirements; translate into technical specifications
Provide recommendations for process improvements, automation opportunities, and system enhancements
Train and support end users to drive adoption and maximize platform value