Sr Inside Sales Rep
About The Position
AlarMax Distributors is a leading wholesale distributor of low voltage solutions, specializing in fire, security, surveillance, access control, and AV products. They have a strong reputation for customer service, technical expertise, and deep vendor partnerships, supporting integrators, contractors, and dealers. The Senior Sales Representative is a key frontline role responsible for driving revenue growth within a branch territory. This position involves partnering closely with customers—security dealers, integrators, and installers—to understand their project needs, recommend solutions, and generate profitable sales. This individual is expected to lead business development efforts, manage existing accounts, prospect new business, and serve as a product/solutions expert across low-voltage security, fire, access control, video surveillance, networking, and related technologies. The Senior Sales Representative is a visible ambassador of the branch and plays a critical role in customer experience, supplier partnership, and market growth.
Requirements
- 2-5 years of B2B sales experience.
- Proven ability to prospect and close new business.
- Demonstrated relationship-building, communication, and presentation skills.
- Strong organizational discipline with ability to manage pipelines and follow-through.
- Collaborative mindset with ability to support branch teammates in a fast-paced environment.
- Competitive, driven, and accountable.
- Customer-focused with strong service mindset.
- Coachable, curious, and continuously learning technology.
- Confident communicator and solution-seller.
- Team-oriented and willing to lead by example.
Nice To Haves
- B2B sales experience in distribution or product sales.
- Experience in low-voltage security, fire alarm, surveillance, access control, or similar technical industry.
Responsibilities
- Meet or exceed monthly and quarterly revenue targets for assigned accounts.
- Prospect, qualify, and convert new customer relationships for sustained branch growth.
- Expand wallet share within existing accounts through solution selling and product recommendations.
- Conduct outbound calling and follow-up activities to generate new opportunities.
- Develop and execute sales plans aligned with branch priorities and market trends.
- Serve as primary point of contact for assigned customers, providing expert product guidance and support.
- Proactively understand customer project pipelines and stocking needs.
- Deliver responsive communication, solutions support, and problem resolution.
- Maintain working knowledge across low-voltage security, fire, access, video, and related product lines.
- Provide product recommendations based on project specifications and application requirements.
- Participate in vendor trainings, technology updates, and market education.
- Support branch demonstrations, customer events, and supplier promotions.
- Collaborate with branch vendors and manufacturer partners to drive joint opportunities.
- Promote supplier programs, pricing incentives, and new product introductions.
- Monitor competitive activity and market needs to inform sales strategy.
- Maintain accurate CRM documentation of sales pipeline, key projects, and follow-ups.
- Provide sales forecasts and territory updates to branch leadership.
- Track performance against targets and KPI expectations.
Benefits
- Competitive base salary plus commission.
- Full benefits package (medical, dental, vision, 401k).
- Ongoing training and professional development.
- Opportunity to be part of a growing, customer-focused organization.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
