Senior Sales Representative

Land O'Lakes • Champaign, IL

1d • Remote

About The Position

This is a customer-facing, consultative sales role within the National Purina Retail channel partnering with Tractor Supply Co and other Farm and Ranch Retailers with a focus on driving feed sales in the assigned territory. Success comes from leveraging industry-leading tools, including analytical dashboards and technical expertise, while building strong relationships with retailer teams, store associates, managers, and district leaders, to boost brand presence and in-store sales. The position is responsible for growing market share through proprietary products and ensuring both customer and end-consumer satisfaction. This position is remote (virtual) and offices from home but must be located within this territory which is in the following states: Wisconsin, Minnesota, Illinois, Michigan, and Indiana Candidates will be expected to live in the geography.

Requirements

• Bachelor’s Degree in Ag or related business field (ex. Animal Science/Nutrition, Ag Business, Ag Education)
• 2+ years successful sales and/or nutritional experience influencing individuals through knowledge
• Ability to manage shifting and multiple priorities, motivated, responsive manner with shoppers and Retail store associates
• Relationship skills: ability to create and maintain positive relationships with current and future accounts.
• Proven ability to interact well with customers, suppliers, employees, and management at all levels
• Strong financial and analytical acumen; sales data analysis to create strong results
• Able to relate Purina business strategies for positive outcomes
• Ability to work independently and within cross-functional teams
• Ability to resolve conflict or store complaints as they arise
• Strong general management skills including ability to resolve issues quickly and effectively, analytical and strategic thinking
• Communication skills: written and oral, including strategy presentations to staff at all levels
• Creative thinker: possess the ability to develop and create new ideas, systems, and relationships for the success of the company
• Planning skills: must have the ability to develop specific plans and goals to help in accomplishing tasks effectively and efficiently
• Ability to effectively lead and manage through change
• Proficient in Microsoft office applications, including virtual tools
• Willing and able to do extensive travel, including overnight
• Travel: 75%
• Ability to lift 50 lb. bags

Responsibilities

• Promote the Purina Animal Nutrition brand by partnering with local store management, driving product visibility, and ensuring flawless execution of promotions.
• Conduct regular store visits within assigned territory to build strong relationships and support premium product sales that exceed targets and budget goals.
• Deliver exceptional results in retail environments through strategic engagement and performance-driven initiatives.
• Act as the primary communication link between field teams and internal departments, including marketing, supply chain, and innovation.
• Maintain in-depth knowledge of Purina branded products to support sales and training initiatives.
• Build strong, trust-based relationships with accounts to enable training events, new store onboarding, and growth activities.
• Develop strategic partnerships with key customer leaders such as Regional Vice Presidents, District Managers, Store Managers, Team Leads, and Receivers.
• Collaborate effectively with peers and Customer Development Managers across the territory to ensure alignment and execution.
• Record results and manage administrative responsibilities through the CRM platform.
• Partner with cross-functional teams to create impactful sales and marketing collateral.
• Build strong internal and external relationships across divisions and companies to support broader growth objectives.
• Drive innovation by introducing new strategies and trend-forward approaches to elevate opportunities within the territory.

Benefits

• Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources.
• Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level