Senior Sales Operations Analyst (Hybrid)

Weedmaps • Irvine, CA

78d • $94,820 - $112,613 • Hybrid

About The Position

The Senior Sales Operations Analyst is a strategic partner to Sales and Revenue leadership, responsible for delivering high-impact analytics, process improvements, and operational support to drive revenue growth and team productivity. This role blends technical acumen with business insight-owning forecasting models, sales reporting, territory analysis, and CRM optimization. The ideal candidate is data-driven, detail-oriented, and thrives in fast-paced environments where scalable solutions and cross-functional collaboration are critical to success.

Requirements

• 4 years of experience in sales operations, revenue operations, or business analytics (SaaS, marketplace, or regulated industries a plus)
• Strong data analytics skills with proficiency in Salesforce and BI tools (Tableau, PowerBI)
• Deep understanding of sales processes, revenue forecasting, and GTM strategy
• Highly organized, detail-oriented, and capable of driving multiple priorities in a fast-paced environment
• Strong data modeling and business case development skills, with advanced proficiency in Excel
• Deep analytical mindset with an ability to break down multi-dimensional business problems and communicate clear, data-supported recommendations
• Demonstrated ability to navigate ambiguity, apply structured thinking, and solve open-ended business problems
• Excellent communication skills with the ability to translate data into clear insights for non-technical stakeholders
• Experience working in fast-paced or rapidly scaling organizations, with a track record of driving impact across cross-functional teams

Nice To Haves

• Strong attention to detail combined with a big-picture, systems-level thinking approach
• Interest in or knowledge of the cannabis industry, regulatory landscape, and evolving market dynamics
• Collaborative team player with strong business acumen and a bias toward action
• High degree of intellectual curiosity, adaptability, and a passion for solving complex business problems

Responsibilities

• Analyze sales performance data to identify trends, gaps, and opportunities for growth across the sales funnel
• Build, maintain, and optimize dashboards and reporting frameworks in Salesforce and BI tools (e.g., Looker, Tableau, Power BI)
• Support forecasting and pipeline management through data-driven modeling and performance analysis
• Track, analyze, and report on sales compensation, SPIFFs, and incentive program effectiveness
• Maintain CRM data hygiene and recommend improvements to system usability, automation, and adoption
• Design and refine sales processes, territory structures, lead routing logic, and quota frameworks
• Conduct ad hoc analysis and develop executive-ready insights to guide strategic decisions
• Support enablement through the creation of tools, templates, and reports that empower reps and managers
• Drive ongoing operational improvements that enhance speed-to-insight, accuracy, and sales team efficiency

Benefits

• Medical, Dental & Vision: Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• Free access to CALM app for employees and dependents
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees