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The Senior Manager, Sales leads and drives the success of a dynamic sales team, overseeing Regional Sales Managers, including manufacturer representatives, while also directly managing a designated sales territory. This role combines strategic leadership with hands-on territory and key account management to achieve divisional sales objectives. The Senior Sales Manager establishes clear KPIs, monitors performance, and implements strategies to maximize team effectiveness and revenue growth. Additionally, this role fosters strong relationships with key end-user customers, ensuring high levels of satisfaction and long-term partnerships. This position leverages a deep understanding of territory management and results-driven tactics to lead and motivate the sales team to meet and exceed sales goals, with an emphasis on new business development.