Senior Sales Insights Analyst- Business & Competitive Intelligence

Serta Simmons Bedding, LLC•Dunwoody, GA

29d•Hybrid

About The Position

We are looking for a Senior Analyst, Business and Competitive Intelligence to join our Category Management team. This role will be instrumental in leveraging analytics, forecasting, and strategy to support data-enabled, market-backed decisions across retailers and channels. In addition, the role will lead analysis and distribute intelligence on products, market conditions, competitors, and customers—and will support market prioritization and location/site selection analytics through decision-ready recommendations. This role will be based in Doraville,GA. To be considered, we require that the ideal candidate should live in the surrounding Georgia area.

Requirements

Bachelor’s degree in Marketing Research, Business, Economics, Management, Supply Chain, or related field
3–5 years of experience, including at least 3 years in a similar role
Ability to translate research and insights into actionable strategies
Experience with location analytics and/or trade area analysis (Placer.ai preferred)
Strong Microsoft Office skills, especially PowerPoint for clear, visual storytelling
Excellent verbal and written communication skills for cross-functional audiences
Solution-oriented problem solver and self-starter who can work independently
Strong organizational skills, attention to detail, and ability to manage multiple projects
Familiarity with BI tools (Power BI preferred)

Responsibilities

Responsible for analyzing data and delivering insights that support the growth of Serta Simmons Bedding across retailers and channels.
Business & Competitive Intelligence: Conduct analysis to identify opportunities, risks, and trends; monitor competitor and industry activity.
Market & Trade Area Analysis: Evaluate trade areas, demand drivers, customer profiles, and competitive landscape to prioritize markets.
Retail Site Analysis: Assess potential sites using traffic, competition, and key risk factors within the mattress retail space.
Reporting & Decision Tools: Oversee dashboards, reports, and ad hoc analyses; translate insights into clear, executive-ready recommendations.
Data Governance: Maintain consistent scoring, documentation, and version control for recurring analyses.
Stakeholder Partnership: Collaborate with sales, marketing, and innovation teams to deliver impactful insights.
Data Story-Telling: Leveraging multiple data sources to craft client facing recommendations and presentations internally and externally.
Strategic Planning: Support prioritization of strategic initiatives, identify growth opportunities, and highlight emerging risks.
This role also drives new business intelligence and planning initiatives—both internal and external—to enable smarter decision-making and align capital and resource allocation with strategic goals.