Senior Revenue Strategy & Insights Analyst (Marketing)

PandaDoc

2d

About The Position

We’re looking for a dedicated Senior Revenue Strategy & Insights Analyst (Marketing) to partner with PandaDoc’s global marketing leadership team. You will analyze marketing performance across multiple channels, identify opportunities to improve the self-serve and sales-led funnels, and develop data-driven insights.
In this role, you will be responsible for providing support across various leadership cadences, including monthly marketing presentations, QBRs, revenue status meetings, budget/ROI meetings and core leadership meetings. You will also play a key role in crafting compelling data-driven stories and building presentations that influence strategic marketing and growth decisions. Success in the first year will be measured by an improvement in marketing-sourced pipeline velocity through funnel optimization. We embrace a 'test and learn' mentality, requiring comfort with ambiguity and a proactive approach to problem-solving.

Requirements

• 5+ years of experience as a marketing or business analyst in a SAAS company with a focus on marketing attribution and pipeline generation.
• Hands-on experience with core MarTech platforms: Salesforce CRM, Marketo/HubSpot, and Google Analytics 4.
• Strong analytical skills with the ability to translate data into actionable insights.
• Highly independent and proactive, a self-starter who can take ownership of projects and work closely with senior leaders without direct daily supervision.
• Proficiency with SQL and data visualization tools (e.g., Tableau, Looker, Hex).
• Experience working with a hybrid growth model.

Responsibilities

• Provide dedicated support to the SVP, Marketing and marketing leadership.
• Analyze key marketing metrics to identify trends, opportunities, and areas for improvement across the entire customer lifecycle, from acquisition to expansion and retention.
• Proactively seek out new opportunities to improve and optimize marketing processes and funnels based on insights.
• Own the weekly and monthly reporting cadence, ensuring data accuracy and timeliness for leadership.
• Build and maintain data-driven presentations for various leadership meetings, including monthly marketing presentations, QBRs, and revenue status meetings.
• Track, analyze, and report on marketing spend and ROI to inform budget allocation and optimization decisions.
• Work collaboratively with the GTM and Product analytics teams to align on data sources and reporting standards.

Benefits

• Employees may be able to purchase company stock (or receive annual bonuses)
• Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees