Senior Retail Sales Manager, West

DEL REAL LLC•Jurupa Valley, CA

4h•Remote

About The Position

Del Real’s Senior Retail Sales Manager, West brings the vision of the brand to life. To be the most loved ambassador of Hispanic fresh foods & flavors in the US. The primary of the role is to lead Del Reals’ selling activities across all retail segments within the assigned region. The Senior Retail Sales Manager, West is responsible for identifying opportunities, developing and growing targeted business partnerships, managing relationships, and opening new accounts that align with Del Real strategic growth objectives. The role requires a proven leader with a successful retails sales background and experience securing new business while also managing a large existing customer base. Under minimal supervision, the Senior Retail Sales Manager, West performs a full range of Retail Sales Manager duties and is responsible for the initiation, development, and maintenance of significant, sustainable and profitable business relationships with retail chain accounts primarily headquartered in the Western United States. The target accounts will include both established retail chains as well as mutually agreed retailers that align with Del Real growth strategy. This position reports directly to the Director of Retail Sales West.

Requirements

Bachelor’s Degree (B.S. or B.A.) from an accredited four-year college/university preferred
Minimum 4 years Retail account management
A minimum of 4 years of fact-based direct selling experience.
Dig in and understand the business; Stay focused on priorities and drive for results; Pursue goals with purpose and persevere through challenges.
Cultivate Solutions; take calculated risks to develop effective solutions; use data and insight to guide decision making.
Grow Success Together; grow within an inclusive environment; collaborate and promote teamwork; maintain an ownership mentality
Excellent communication skills: the ability to send and receive information clearly and concisely in written and oral platforms.
Proficiency in MS Word, Excel, Power Point as well as Internet research
Must be assertive, ability to work independently, solve problems, and highly self-motivated; enjoy being a member of a fast-paced environment
Position requires travel depending on the needs of the marketplace and the specified customer targets
Position is home office based with the requirement of living in specified region.
Superior presentation skills, both in the development of compelling stories and in presenting them at all levels within customer and internal organization.

Responsibilities

Drive Profitable Retail Growth
Responsible for developing and executing strategies to grow profitable business of Del Real branded products.
Responsible for overall performance of Del Real’s Retail Sales & Execution in the agreed upon retailers.
Execute national and regional retail programs designed to achieve incremental volume, merchandising impact, and optimize distribution in target region.
Identify and analyze business within market using syndicated data and account data information to capitalize on potential opportunities.
Perform direct sales activities to drive Del Real’s presence within the assigned accounts.
Provide strategic input, reflecting marketplace and customer requirements; The input should focus on trade marketing strategy/tactics and result in a final plan that can be executed with customers to achieve company objectives.
Leads Customer Business planning with Retail Customer.
Leverages Category/Consumer understanding and Insights to drive Category strategies/initiatives with the customer.
Consistently deliver key results driven by established objectives in Retail Account sales by securing and developing meaningful volume.
Develop and implement pricing strategy with assigned accounts in order to optimize volume and revenue while maximizing the operating profit associated with the assigned accounts.
Work closely with internal departments (Sales, Finance, Operations, Marketing, QA, and R&D) to optimize profitability and reduce disruptions due to swings in demand or other business fluctuations.
Supply related forecasting of demand, the development of long-term supply agreements and the achievement of strategic objectives associated with securing incremental distribution as a foundation for growth.
Develop effective plans to increase market penetration within the specified accounts/geography
Develop direct account relationships while also managing broker execution of account plans to achieve volume objectives and key sales priorities (distribution, pricing, shelving and merchandising).
Manage broker retail execution to ensure shelf presence is maximized Del Real Market conditions are at acceptable levels versus standards.
Exhibit leadership skills required to successfully manage future direct reports.
Facilitate appropriate levels of internal and external resources to be prioritized and deployed against key accounts to achieve business objectives.
Coordinate the availability of information (including consumer data) and utilization of multi-functional resources as needed at assigned accounts.
Represent company at trade association meetings, food shows, tradeshows, etc. to promote production capability and delivery based on company’s manufacturing capacity.
Solves problems independently and provides a point of view on the solution grounded in facts and analysis
Effectively manage administrative responsibilities including information requests, competitive intelligence, results tracking and analysis, expense reports, forecasts, deduction management, etc.
Work with the Senior Director to assess personal development needs and develop the appropriate development/training plans to facilitate personal and professional growth.
Follow the PIF stages for products designed to fill demonstrated needs for specific Retail Accounts.
Identify opportunities for significant incremental volume with existing and new customers based on a clear understanding of their needs and the Company’s core competencies in terms of manufacturing, brand, and technical capabilities.
Communicate those needs internally via a concise professional business proposition that includes: size of the opportunity, customer requirements for price and product characteristics, timing and duration of the opportunity, distribution requirements and other elements necessary to properly assess the impact and resources required for success.
Participate in the New Product Development process with respect to Retail Accounts in conjunction with the Research & Development and Marketing.
Perform administrative activities as necessary for the effective management of the function, including budgeting, planning, organizing, integrating, and measuring the work performed within the functions.