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Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey? Purpose of the role: Drive and manage 360° marketing plans for BC & FO stores (physical and digital) for specified categories to maximize sell-out and profitable business growth. Drive Visual Merchandising strategy for BC & FO customers in a relevant way, in line with brands strategy and conversion maximization. Support the creation of Omni-channel marketing initiatives with a holistic view of the BC + FO panorama and ensure excellent implementation of marketing strategies, with the aim of working on lower / mid funnel and maximize engagement and conversion.