Senior Regional Marketing Manager - East & Federal

Menlo Security

3d•$109,000 - $191,000

About The Position

The Senior Regional Marketing Manager (RMM) is responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the Menlo Security selling teams on our US East Commercial and Federal teams. The RMM acts as the primary liaison between marketing, partner and field sales teams as well as the central demand functions such as corporate marketing teams. The RMM is also responsible for the development of account-based marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics across all channels of the marketing mix. The role holds complete responsibility for all marketing activity in the geography, i.e. channel marketing, demand generation, customer marketing and programs, marketing communications, and marketing operations.

Requirements

At least 5+ years of successful experience in field marketing and/or demand gen programs
Demonstrated experience supporting Federal marketing programs
Experience in a fast-paced, startup environment
BA/BS degree in Business, Marketing, Communications, or related area
Comfortable interacting with sales leadership and C-level executives
Experience with budget management and marketing planning
Excellent in writing copies and contents for demand generation materials such as emails, social posts, landing pages.
Ability to work at both tactical and strategic level
Willingness to travel and ability to work independently and autonomously

Nice To Haves

Experience in the cybersecurity industry preferred but not required
Strong understanding and hands-on to Marketo and Zoom preferred
Basic design skills using tools such as Illustrator, Photoshop preferred

Responsibilities

Contribution as a key member to the US East Sales team. Ensure a strong interconnect and relationship with the other key business functions.
Developing and executing relevant programs focused on market segments, strategic customers, and prospects that create strong Menlo Security brand awareness, and demand for Menlo’s offerings.
A key focus will be on implementing these programs with measurable results in high quality leads, marketing sourced, touched pipeline, and effective distribution and execution of leads through the Menlo Security sales organization and channel partners/distribution.
Support the N.A. & EMEA Marketing Leader in championing a strategic, integrated, solutions-based marketing operation for the region.
Review monthly metrics reports and determine corrective action. Share insights amongst the management team.
Support the development and execution of marketing programs tailored to the North America Federal market, including webinars, seminars, and targeted campaigns.
Work closely with the Federal sales team to understand their needs and develop marketing initiatives that support their goals
Ensure alignment of Federal marketing activities with overall company strategy and messaging
Measure success by reporting on leads generated, contribution to sales pipeline, and revenue growth attributed to the national and Federal marketing programs
Partner with sales, product marketing, corporate marketing, and demand generation teams to ensure integrated campaigns and consistent messaging
Develop compelling marketing content (e.g., emails, landing pages, social media posts, presentations) to support conference and Federal programs