About The Position

As an NI Senior Regional Account Manager , you will be responsible for leading the strategy, execution, and growth of a high‑impact customer portfolio in Eastern Canada. You will work closely with customers, internal technical teams, and partners to identify opportunities, solve complex challenges, and drive measurable business outcomes. This is a highly visible role with significant impact across the Americas region. You will lead account planning, influence cross‑functional teams, and uncover both expansion and net‑new opportunities while navigating complex, consultative sales cycles with senior stakeholders. You will also actively engage with local NI distribution and system integrators to scale the business. You will work in a collaborative and open culture with coworkers and leaders who can inspire you to new heights in your personal and professional development. You're on a career track that leads to increased impact as an experienced account manager, sales team manager, business development manager, or in other key roles within the greater NI organization.

Requirements

  • Bachelor’s degree
  • 5+ years of progressive experience in technical sales or marketing roles.
  • Proven ability to manage complex accounts with long sales cycles.
  • Able to work in Montreal, Ottawa, or the surrounding areas in Eastern Canada.
  • Authorized to work in Canada without sponsorship now and in the future

Nice To Haves

  • Bachelor’s degree in any Engineering Discipline
  • Experience selling Test and Measurement solutions to enterprise customers in Canada.
  • Demonstrated track record of delivering year‑over‑year revenue growth.
  • Experience leading cross‑functional sales teams (sales, technical, marketing) and engaging senior customer leadership.
  • Familiarity with semiconductor validation and production environments.
  • Working knowledge of Test and Measurement Instrumentation, including NI products such as LabVIEW, TestStand, PXI, and DAQ.

Responsibilities

  • Own and execute a regional business plan delivering $8M+ in annual revenue, with a clearly defined year‑over‑year growth strategy aligned to business unit expectations.
  • Serve as the primary NI contact for assigned accounts, developing strong, senior‑level customer relationships across engineering, operations, and leadership teams.
  • Lead cross‑functional account teams, collaborating with NI Account Engineers, Business Units, and partners to deliver differentiated solutions.
  • Drive discovery-led selling, identifying customer challenges and mapping NI’s capabilities to high‑value, mission‑critical initiatives.
  • Expand NI’s footprint within existing accounts by engaging new stakeholders, influencing buying groups, and increasing solution penetration.
  • Apply strong problem‑solving and project management skills to navigate complex sales cycles involving both hardware and software solutions.
  • Partner closely with NI Business Units to shape solution strategies and provide customer feedback that influences product and roadmap direction.

Benefits

  • We provide a market-leading Registered Pension Plan, a variety of medical insurance plans, with dental and vision coverage, family formation benefits in addition to paid parental leave (maternal and paternal), Employee Assistance Program, tuition reimbursement, employee resource groups, recognition, and much more.
  • Our culture prioritizes work-life balance and offers flexible time off plans, inclusive of vacation, holiday, and sick leave.
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