Senior Publicity and Partnerships Manager

EF Education First / Hult•Cambridge, MA

1d•$100,000 - $135,000•Hybrid

About The Position

Are you a professional storyteller? A relationship builder? A strategic brand leader? Are you motivated by purpose-driven work that helps Americans and Canadians explore—and learn about—the world? We’re seeking a seasoned communications professional who understands how a partnership with another company or celebrity can help elevate our tour operator brands to know heights. Do you have experience in driving brand partnerships that lead to increased media buzz, the sort of publicity that helps us attract more travelers, increasing awareness across all our travel brands. You’ll be equal parts strategist, project manager and partnership builder—someone who understands how content, AI, and SEO intersect, and who knows how to build mutually beneficial brand relationships that break through within the context of a larger integrated communications and marketing team. This role reports to the Vice President of Communications and Industry Relations and works closely with Brand Marketing, Content and Social Media Marketing, Tour Development, Operations, Sales, Finance, and Strategy. The position will primarily support EF Go Ahead Tours [http://www.efgoaheadtours.com/] and EF Adventures [http://www.efadventures.com/], with occasional project-based support for EF Ultimate Break [http://www.efultimatebreak.com/]. Ultimately, your work will inspire travelers of all ages to book life-changing experiences around the globe—deepening cultural understanding and helping make the world a better place.

Requirements

8–10 years of B2C communications or brand partnership experience (travel and/or lifestyle experience strongly preferred).
Background in public relations – inhouse or through an agency relationship, preferred
A passion for communications and brand partnerships with a proven track record of supporting high impact publicity efforts or campaigns.
Exceptional written and verbal communication skills.
The ability to manage multiple priorities with minimal supervision in a fast-paced, entrepreneurial environment.
Strong proactive outreach skills, paired with excellent organization and attention to detail.
A demonstrated ability to build partnerships from the ground up.
Experience collaborating successfully across departments.
Sound judgment in prioritizing initiatives based on impact and business value.
Strong interpersonal and relationship-building skills.
A Bachelor’s degree in communications, journalism, or a related field (relevant professional experience may be considered in lieu of formal education).

Nice To Haves

Media relations experience a plus.
Agency experience a plus.

Responsibilities

Oversee primary ownership of brand partnerships, with more selectively defined public relations responsibilities across strategy, project management, and other functions. Role is focused on: End-to-end partnership strategy development that aligns to brand KPIs. Identification, sourcing, outreach and negotiation, and management of partnerships with DMOs, tourism ministries, associations, brands, and talent Partnership management that includes building integrations from the ground up and maintaining growth and optimizations of partnerships. Management of activations, securing internal alignment with stakeholders across EF World Journeys marketing, tour development, operations, engineering, etc. Track, analyze, and deliver reporting on ROI to internal stakeholders and brand partners as necessary.
Identify, develop, propose, negotiate, and manage partnerships with tourism industry associations, destination marketing organizations, tourism ministries, and well-known brands or talent that support mutual business goals.
Collaborate with the Communications and Industry Relations team on defined public relations projects to support an integrated communications programming, strategies, and editorial calendars aligned to business objectives and key performance indicators for EF World Journeys’ tour operator brands (primarily EF Go Ahead Tours and EF Adventures).
Partner cross-functionally with Brand Marketing, Content and Social Media, Tour Development (Market Development), Creative, Sales, Operations, Customer Service, and other stakeholders to drive awareness and consideration.
Managing multiple projects simultaneously, maintaining strong organization and momentum from concept through execution.
Developing and evolving brand and partnership messaging in close partnership with senior leaders, including: Proposals, FAQs, and other collateral supportive of partnership engagement
Staying ahead of seasonal, cultural, and industry trends to create a consistent “drumbeat” of compelling stories across consumer, travel, business, and local media. Collaborate with Data Analytics and other teams to surface insights and trends on brand partners that resonate with media or partners
When defined, this role could also support functions across public relations that could include: content development and writing, events support, supporting executive meetings, inclusive of messaging support and/or meeting preparation.

Benefits

Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
Discounts at local venues and businesses
Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.