Senior Public Relations Specialist

Expedia Group • New York, NY

1d

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Senior Public Relations Specialist We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Expedia Group is one of the world’s largest travel platforms. We believe travel is a force for good, and our mission is to power global travel for everyone, everywhere. We are seeking a Senior PR Specialist, U.S. Media Relations to join our Global Communications organization. This role sits on the U.S. Media Relations team, which is responsible for delivering high-impact media coverage that builds awareness, trust, and loyalty across Expedia Group’s portfolio of consumer brands, including Expedia, Hotels.com, and Vrbo. In this role, you will lead day-to-day media relations efforts, develop strategic storytelling, and help shape brand narratives across the U.S. market. You will serve as a trusted partner to internal stakeholders, providing guidance on PR strategies, navigating sensitive topics, and applying cultural and media insights to outreach. This role is ideal for someone with deep experience in media relations who can independently manage campaigns, cultivate strong media relationships, and identify opportunities to elevate brand visibility through earned media. The position is based in New York and reports to the Head of U.S. Media Relations, working closely with the broader Global Communications team.

Requirements

• Minimum 5+ years of experience in agency or in-house public relations, multi-brand communications, and/or a news or editorial environment
• Bachelor’s degree in a related field or related technical field; or equivalent related professional experience
• Demonstrated experience securing consistent coverage with top-tier U.S. media outlets, including broadcast
• Established media relationships across consumer, travel, or lifestyle categories
• A strategic storyteller who can translate data and insights into compelling narratives
• Strong organizational and project coordination skills, with the ability to manage multiple priorities
• Proficient written and verbal communication skills with close attention to detail

Nice To Haves

• Experience working both collaboratively and autonomously in a dynamic environment
• Experience in large, matrixed organizations preferred

Responsibilities

• Lead the development and execution of U.S. PR strategies and campaigns for Expedia, Hotels.com, and Vrbo
• Build and maintain strong relationships with top-tier national and regional media across online, print, radio, and television
• Identify and develop proactive storytelling opportunities using trends, cultural moments, and data insights to secure high-quality coverage
• Act as a strategic advisor to internal partners, offering guidance on messaging, media strategy, and reputational considerations
• Draft and oversee the creation of press materials, including press releases, pitches, briefing documents, and thought leadership content
• Manage and evolve media lists and editorial calendars to support ongoing outreach and campaign planning
• Prepare and coach internal spokespeople for media engagements
• Track, analyze, and report on press coverage, providing insights and recommendations to improve performance
• Lead key components of press events, including strategy, media engagement, and on-site execution
• Collaborate cross-functionally with marketing, brand, and analytics teams to align on integrated communications efforts

Benefits

• We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
• Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
• To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level