Senior Public Relations Manager

IEEE • Piscataway, NJ

37d

About The Position

The Senior Public Relations Manager is focused on developing and executing strategic public relations and communications programs to enhance IEEE's brand and reputation. The role involves a mix of hands-on media relations, strategic planning, team leadership, and crisis management. The Senior Public Relations Manager is a strategic, experienced, and highly visible communications practitioner. This role is responsible for overseeing the public-facing messaging and media presence of an organization. The role builds and maintains strong relationships with media and key stakeholders, develops and implements impactful PR campaigns, and advises leadership on communication strategy and crisis management. This is a result-oriented position that requires a dynamic leader who can work effectively in a fast-paced environment. This person needs to create a strategic Public Relations and message plan that guides public relations activity. This person needs to support and guide operating units and their public relations, social and media relations needs.

Requirements

• Communication skills: Exceptional written and verbal communication skills, with excellent command of grammar, editing, and storytelling.
• Leadership abilities: Strong leadership skills, including experience managing people and fostering a collaborative team environment.
• Media Relations: Experience in pitching media to the press especially trade media globally.
• Strategic mindset: An ability to think strategically, solve complex problems, and deliver results in a fast-paced, challenging environment.
• Relationship management: Strong interpersonal skills and a proven ability to build and maintain relationships with media, executives, and other stakeholders.
• Technical skills: Familiarity with modern PR technology, including media monitoring and analytics tools (e.g., Cision, Meltwater) and social media platforms.
• Adaptability: Proven ability to manage multiple projects simultaneously, prioritize effectively, and adapt to changing needs and deadlines.
• Bachelor's degree or equivalent experience public relations, communications, journalism, or a related field.
• 7-10 years progressive experience in public relations or corporate communications, with proven success in media relations and managing campaigns.

Nice To Haves

• Master's or other advanced degree
• Agency experience is often a plus.

Responsibilities

• Strategic planning and execution: Develop and implement proactive public relations and communications strategies that align with business objectives.
• Media relations: Proactively pitch stories and content to top-tier media outlets, build and maintain relationships with journalists, and manage all incoming media inquiries.
• Content creation: Oversee the development and production of high-impact communications content, including press releases, media kits, briefing materials, thought leadership articles, and presentations.
• Executive communications: Advise and train senior leadership on messaging, public speaking opportunities, and media interviews to elevate their visibility and enhance corporate reputation.
• Cross-functional collaboration: Partner with other teams, including marketing, product, and sales, to ensure consistent messaging and to integrate communications into broader campaigns.
• Social media strategy: Guide and support social media strategy, particularly for amplifying earned media and thought leadership content.
• Reporting and analytics: Monitor media coverage and analyze key performance indicators (KPIs) to measure the effectiveness of PR efforts and inform future strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Religious, Grantmaking, Civic, Professional, and Similar Organizations
• Number of Employees: 1,001-5,000 employees