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The American Red Cross is seeking a bilingual (English + Spanish) detail-oriented and self-motivated senior manager for digital content strategy, with a focus on the Biomedical Services website (RedCrossBlood.org) and app (Blood Donor App). This fully remote position will lead content strategy and implementation across Red Cross digital platforms with the goal of enhancing and optimizing a visitor's journey and into the conversion funnel. Additionally, in the first 12-24 months of this role, a large portion of time will be dedicated to serving as the POC for content as part of an organizational-wide website redesign initiative including content migration and translation, while continuing to own all day-to-day duties within the current platforms. The candidate will also be responsible for managing all in-app content including items such as promotions, badges, feature updates and more. The candidate will need to possess strong organizational skills and deep experience with content strategy as well as content implementation. This role will report to the Director of Digital Marketing.
