Senior Programmatic Specialist, Senior Account Executive level
About The Position
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: Burson is seeking a Senior Programmatic Specialist (Senior Account Executive level) to join our NYC team. In this role, you'll be an integral member of a collaborative team, working across a diverse portfolio of accounts: from market-leading Fortune 100 brands to innovative companies. You'll bring a deep understanding of the PESO media landscape, with expertise in PR-driven media planning and buying, traffic coordination, digital publishing, presentation development and delivery, content marketing, and large-scale budget management. This is an opportunity to ensure paid media strategies and campaigns are executed flawlessly, delivering exceptional client experiences while helping drive the continued growth of our Paid Media capabilities.
Requirements
- At least 2-3+ years of hands-on experience managing, optimizing, and reporting via Trade Desk, Google Ads, and other major programmatic DSPs/ad platforms.
- Demonstrates a strong work ethic and consistently meets deadlines.
- Possesses a meticulous approach to tasks, ensuring accuracy and precision.
- Proactively identifies and resolves complex issues, capable of navigating and leading intricate projects with many moving parts independently.
- Effectively prioritizes tasks and manages time to optimize productivity.
- Stays informed and understands current and emerging trends in paid media.
- Solid grasp of programmatic media with personal and professional experience across the programmatic space, and knowledge of emerging technologies (DMPs, DSPs, SSPs, Ad Servers, etc.).
- Collaborates effectively with colleagues, contributing positively to group efforts. An individual who thrives in a fast-paced, dynamic environment, communicating with colleagues across time zones.
- Brings a positive and collaborative personality that fosters an engaging and enjoyable work environment.
- Demonstrated ability to translate complex paid media platforms, technologies, and metrics into succinct, compelling, and conversational language for a variety of technical and non-technical audiences.
Responsibilities
- Paid Media Strategy & Execution Build robust ad campaigns utilizing detailed quality assurance (QA) process across multiple platforms and client verticals.
- Oversee in-platform execution, including ad trafficking and media monitoring to troubleshoot and optimize campaign delivery.
- Lead hands-on execution in platforms like Trade Desk (Channels: Display, Online Video, Connected TV, Streaming Audio, Digital Out-of-Home), Google Ads (YouTube), with secondary involvement in paid social channels (Meta, LinkedIn).
- Thorough management of campaign budgets to ensure proper pacing.
- Source highest quality inventory for clients by collaborating with audience and inventory vendors.
- Proactively manage and optimize campaigns across channels and clients on daily basis.
- Develop integrated paid media strategies using campaign forecasting and build media plans for campaigns based on client marketing and business objectives.
- Continually grow understanding and knowledge of client businesses and their competitive environment; apply this information in preparing and presenting focused programs and recommendations.
- Paid Media Reporting & Analytics Build detailed client-facing decks showcasing campaign performance to inform future media plans, content strategy, and planning.
- Facilitate conversion tracking, UTM tagging, pixel installation, and first-party audience development (retargeting and lookalike segments).
- Collaborate with other specialists on timely detailed weekly client reports to highlight optimizations and recommendations.
- Update internal Excel dashboards and pull reporting from platforms to gauge campaign effectiveness.
- Utilize secondary platforms such as Google Analytics to identify web traffic patterns.
- Operational Excellence & Team Development Utilize problem-solving skills and background knowledge to serve as a paid media strategist, acting as a liaison between account teams.
- Initiate and lead projects pertaining to programmatic platforms.
- Train junior colleagues by hosting programmatic shadowing opportunities.
- Establish / maintain relationships across our global network to streamline paid media efforts.
- Client & Stakeholder Engagement Build and maintain relationships with media vendors/clients and serve as day-to-day contact.
- Educate internal peers and external clients on paid media and artificial intelligence (AI) trends, providing strategic POVs.
- Build and present compelling concepts for clients and new business opportunities.
- Communicate effectively with internal teams and share paid media best practices and POVs throughout our global network.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
