Senior Programmatic Campaign Manager

Wpromote

84d • $83,000 - $97,000

About The Position

We are looking for a Senior Programmatic Manager to play a key role in the strategy and execution of programmatic advertising campaigns. This role requires a strong understanding of the programmatic landscape, a data-driven approach, and a passion for optimizing campaign performance. This individual will be responsible for implementing programmatic best practices, collaborating with other teams, and delivering exceptional results. To be successful in this role, the candidate should have hands-on keyboard experience managing programmatic campaigns across major Demand-Side Platforms (DSPs), including The Trade Desk (TTD), DV360, and Amazon DSP. They must have strong analytical skills, a good understanding of measurement and optimization techniques, and the ability to translate data into actionable insights. If you thrive in a fast-paced environment, are passionate about programmatic advertising, and enjoy collaborating with others, this role is for you!

Requirements

• 4+ years of directly related experience in programmatic advertising.
• Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies.
• Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more.
• Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns.
• Good understanding of programmatic measurement and attribution methodologies.
• Experience collaborating with cross-functional teams.
• Strong communication and presentation skills.
• Ability to build and maintain strong relationships with programmatic partners.
• Proactive and results-oriented approach, with a passion for innovation and continuous improvement.
• Experience with various programmatic platforms and technologies.

Responsibilities

• Executing programmatic strategies, aligning with campaign objectives and KPIs.
• Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting.
• Staying up-to-date with the latest programmatic trends, technologies, and best practices.
• Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers.
• Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI.
• Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts.
• Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors.
• Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance.
• Contributing to the development of strategic recommendations and performance reports.
• Managing campaign budgets effectively, ensuring optimal allocation of resources.
• Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization.
• Troubleshooting and resolving programmatic issues.

Benefits

• Half-day Fridays year round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits and more!

What This Job Offers

• Career Level: Senior
• Number of Employees: 11-50 employees