Senior Program Manager, Brand Operations

Webflow-posted 2 days ago
$110,000 - $171,500/Yr
Full-time • Mid Level
Remote
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Webflow is looking for a Senior Program Manager to build and lead the operational infrastructure that powers our Brand Marketing organization. This is a net-new role focused on the foundational business operations—people, processes, tools, finance, procurement, and governance—that enable marketing teams to operate efficiently and scale effectively. As the architect of marketing operations for Brand Marketing, you'll be the engine behind the engine. You'll establish the systems, frameworks, and operational rhythms that allow our marketing teams to focus on what they do best. You'll work directly with the VP of Brand Marketing to build scalable operations from the ground up, creating the infrastructure that will support Webflow's Brand Marketing function through its next phase of growth. In the future, these operational frameworks may expand to support the broader marketing organization.

  • Build the Operational Foundation
  • Design and implement operational frameworks across people, processes, tools, finance, procurement, and governance for Brand Marketing
  • Establish standards, policies, and best practices that create consistency while enabling team autonomy, with potential to scale these frameworks more broadly
  • Create dashboards and reporting systems that give leadership visibility into operational health, financial performance, and team capacity
  • Manage the operational tooling strategy and implementation (Asana, Airtable, ZIP, Figma, Webflow, Loom, and other marketing tools) to improve team effectiveness
  • Financial Operations
  • Manage budget tracking across Brand Marketing teams
  • Understand financial models and frameworks that enable data-driven investment decisions, partnering with marketing analytics to leverage their forecasting work for sales-led and self-serve motions
  • Partner with Finance on budget reviews, variance analysis, and strategic resource allocation
  • Track marketing spend, optimize budget efficiency, and identify opportunities for reallocation
  • Lead Vendor & Procurement Management
  • Own vendor relationships, contract negotiations, and procurement processes for marketing tools, agencies, and services
  • Evaluate and implement martech stack solutions (project management platforms, design tools, collaboration software, analytics tools) that improve team effectiveness
  • Manage agency relationships, RFP processes, and performance tracking
  • Ensure compliance with procurement policies and optimize vendor spending
  • Drive People Operations
  • Partner with the VP of Brand Marketing on organizational design, headcount planning, and team structure
  • Support hiring processes, onboarding programs, and team growth initiatives
  • Build frameworks for, career development, and team rituals
  • Create systems that support team culture, communication, and cross-functional collaboration
  • Establish Process & Governance
  • Design and implement operational processes that enable efficient decision-making and execution
  • Create governance frameworks that clarify roles, responsibilities, and escalation paths
  • Build planning rituals (quarterly planning, OKR setting, business reviews) that drive strategic alignment
  • Develop and maintain operational tools including marketing roadmaps, project templates, brief templates, and knowledge management systems
  • Manage the infrastructure that enables teams to plan, track, and communicate effectively
  • Enable Strategic Planning
  • Partner with Brand Marketing leadership to translate strategic priorities into operational roadmaps
  • Support annual and quarterly planning processes with data, analysis, and operational expertise
  • Identify operational bottlenecks and opportunities for improvement within Brand Marketing
  • Build the operational infrastructure that enables Brand Marketing to scale with the business
  • In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
  • 4+ years of operations, program management, or business operations experience, preferably in marketing, tech, or high-growth environments
  • Proven track record of building operational systems, processes, and frameworks from the ground up
  • Strong financial acumen with experience in budget management, forecasting, and financial analysis
  • Experience with vendor management, procurement, and contract negotiations
  • Experience working with or supporting creative teams and understanding their operational needs
  • Deep understanding of marketing operations, tools, and organizational dynamics
  • Possess exceptional analytical and problem-solving skills with strong attention to detail
  • Are a strategic thinker combined with an ability to do hands-on execution
  • Have expert-level proficiency with operational tools (Excel/Google Sheets, financial systems, project management platforms - Asana, Airtable, ZIP)
  • Exercise strong business judgment and effectively balance competing priorities
  • Excel in written and verbal communication, with the ability to translate complex operational topics for diverse audiences
  • Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
  • Experience at a high-growth tech company or SaaS business
  • Background in marketing operations, business operations, or chief of staff roles
  • Experience building operational systems that can scale beyond their initial scope
  • Hands-on experience with specific marketing tools: Figma, Webflow, Loom, CRM systems, and marketing analytics platforms
  • Agency background or experience managing agency relationships
  • Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
  • At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
  • We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
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