Senior Product Owner/Digital Sales Product - Gdm (Gray Media Group)

Gray Media•Atlanta, GA

28d•$85,000 - $105,000

About The Position

The Senior Product Owner (Sr. PO), Digital Sales Product, is responsible for defining, prioritizing, and delivering high-impact capabilities that power Gray’s digital revenue growth. This role focuses on the products and platforms that enable digital advertising sales, campaign execution, sponsorship packaging, inventory visibility, and performance reporting across Gray’s digital ecosystem—including websites, mobile apps, connected TV (CTV), FAST, and emerging NextGen TV experiences. This role bridges strategy and execution, ensuring Gray’s sales-related products deliver measurable value to advertisers, local sales teams, and station partners. The Sr. PO for Digital Sales Product will collaborate across Sales, Revenue Operations, Ad Operations, Analytics, and Engineering to translate business objectives into clear requirements and guide initiatives from discovery through launch and adoption.

Requirements

2-4 years of experience as a Product Owner, Product Manager, or similar role supporting digital products and cross-functional delivery.
Demonstrated experience partnering with Sales, Revenue Ops, Ad Ops, or Advertising stakeholders on revenue-related initiatives.
Strong working knowledge of Agile practices (Scrum, Kanban, or hybrid) and backlog management discipline.
Proven ability to translate business goals into clear requirements and deliver outcomes through technical teams.
Strong communication skills across technical and non-technical audiences, with comfort facilitating alignment and decisions.

Nice To Haves

Experience in media, publishing, OTT/streaming, or ad-supported digital platforms.
Familiarity with ad monetization systems and concepts such as GAM, SSAI/DAI, programmatic, pacing, targeting, measurement, and brand safety.
Knowledge of cloud and data ecosystem concepts (e.g., AWS/GCP, data pipelines, identity, first-party data strategy).
Experience with Jira/Confluence, analytics tools, and product discovery practices.

Responsibilities

Product Vision & Strategy Define and maintain a clear vision and roadmap for digital sales aligned with corporate digital strategy and revenue priorities.
Partner with Sales, Ad Operations, and Digital Development to translate goals—such as revenue growth, yield optimization, sponsorship packaging, and first-party data enablement—into actionable initiatives.
Identify workflow gaps across the sales lifecycle (pitch → proposal → trafficking →delivery → reporting) and drive scalable improvements.
Evaluate and incorporate emerging capabilities (e.g., audience targeting, identity solutions, clean rooms, predictive forecasting, automation) to improve sales outcomes and advertiser performance.
Collaborate with the Sr. Director, Product & Program Management, and Digital Technology leadership to define strategic milestones and coordinate dependencies across the broader product portfolio.
Backlog & Delivery Management Own the product backlog and roadmap for sales-related initiatives, ensuring prioritization reflects business impact, customer needs, and technical feasibility.
Write detailed epics, user stories, and acceptance criteria to clearly communicate intent and value to engineering teams and stakeholders.
Lead sprint planning, backlog refinement, and release coordination across teams supporting ad tech, data, and digital platforms.
Partner with QA and DevOps to support stable releases, platform reliability, and consistent implementation across brands and markets.
Ensure delivered solutions are scalable across stations, reduce manual work, and improve speed-to-revenue.
Stakeholder & Cross-Team Alignment Act as the primary product liaison between Sales/RevOps/Ad Ops, design, engineering, data/analytics, and station stakeholders.
Facilitate alignment on priorities, tradeoffs, timelines, and success metrics—ensuring clarity across teams and reducing execution friction.
Communicate progress, risks, and outcomes through consistent updates, dashboards, and release documentation.
Support change management: training, enablement materials, rollout planning, and feedback loops to drive adoption by sales and station teams.
Performance, Insights & Optimization Define KPIs and success metrics in partnership with GDM Sales and Gray Leadership
Evaluate performance trends and stakeholder input to recommend ongoing optimizations and refine roadmap priorities.
Strengthen monetization quality and consistency by collaborating on ad experience strategy and cross-platform integration (CTV, mobile, web, FAST).
Lead a culture of testing and continuous improvement through data-driven prioritization, experimentation, and operational learning.

Benefits

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring