Senior Product Marketing Specialist Healthcare Solutions

Wolters Kluwer • Waltham, MA

120d • $95,560 - $133,750 • Hybrid

About The Position

You will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate Clinical Effectiveness (CE) products from the competition while reinforcing customer value. You also will support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. You work closely with portfolio marketing, product management, strategic marketing communications, training and sales to deliver accelerated growth for CE products.

Requirements

• Bachelor's degree from an accredited four-year college or university in relevant field or equivalent.
• Five or more years in product marketing or related experience.

Nice To Haves

• Working with sales, account management and customer success functions.
• Understanding of SaaS products and their application in business.
• Working with marketing enterprise software solutions.
• Experience in creating marketing collateral & sales enablement tools.
• Experience in healthcare technology or similar setting a plus.

Responsibilities

• Understand CE market trends, customer needs, and competitive landscape to inform sales enablement and go-to-market strategies.
• Develop clear and compelling product positioning and messaging that differentiates our products in the market.
• Create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
• Equip the sales team with the necessary tools and materials to sell our products effectively, including training sessions, product collateral, and custom sales strategies.
• Support the partner ecosystem with the necessary tools and materials to sell our products effectively.
• Create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
• Collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.

What This Job Offers

• Industry: Publishing Industries
• Education Level: Bachelor's degree