Senior Product Marketing Manager

Range • McLean, VA

75d

About The Position

We’re looking for a strategic, creative, and data-driven Senior Product Marketing Manager to help define how our products are positioned, launched, and adopted in the market. As a PMM, you’ll be the bridge between our product, marketing, sales, and customer success teams — ensuring we deeply understand our customers, clearly articulate our value, and drive growth across the product lifecycle. We're excited to hire this role at Range's Headquarters in McLean, VA. All of our positions follow an in-office schedule Monday through Friday, allowing you to collaborate directly with your team. If you're not currently based in the area but love what you see, let’s discuss relocation as part of your journey to joining us.

Requirements

• 6+ years of experience in product marketing
• Strong understanding of GTM strategy, product positioning, and messaging development
• Excellent storytelling, writing, and communication skills
• Proven ability to collaborate cross-functionally and influence without direct authority
• Comfort with data-driven decision-making and performance measurement
• Startup and/or direct to consumer experience

Responsibilities

• Lead product launches from strategy to execution — defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue.
• Conduct customer interviews, competitive research, and market analysis to inform product strategy and identify new opportunities.
• Develop clear, compelling messaging that differentiates our products and resonates with key buyer personas.
• Partner with sales to create enablement materials (decks, one-pagers, battlecards) and train the team on product value, positioning, and competitive differentiation.
• Work with demand generation and content marketing teams to develop campaigns and thought leadership that support launches and ongoing product adoption.
• Collaborate closely with product management to influence strategy based on market feedback and customer needs.
• Measure the success of marketing programs, launches, and campaigns — reporting on key KPIs like adoption, awareness, and engagement.
• Prepare internal teams to champion Range's value proposition with purpose-built tools, clear messaging frameworks, and hands-on training.

Benefits

• 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
• Retirement savings program to support your future
• Dedicated time to reset and recharge plus most federal holidays
• Comprehensive leave policy for growing families
• Select meals covered throughout the week
• Monthly movement stipend
• Early exercise eligibility and a strong focus on professional development
• Salary and equity refreshes based on performance
• After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 11-50 employees