Senior Product Marketing Manager

Verizon Communications • Basking Ridge, NJ

217d • $105,000 - $201,000 • Remote

About The Position

You'll develop the marketing strategy, design, and execution plan to expand Verizon Business Group's Internet of Things (IoT) Solutions and technology platform for Verizon Business Group's Global Enterprise, Public Sector, Business Markets, and Indirect channels. You will leverage market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products. You will also serve as the product and portfolio CMO working with the product management organization in the development of the product/portfolio business case, product success key performance indicators (KPIs) and objectives and key results (OKRs). You will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product/portfolio value proposition, customer outcome/benefits, VBG's market differentiation, and the channel and digital activation strategy.

Requirements

• A Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience.
• Experience in developing B2B marketing programs.
• Experience in joint marketing and value proposition creation.
• Market research analysis experience.
• Product placement strategy experience.
• Sales enablement creation and execution.

Nice To Haves

• A Master's degree.
• Experience in building partner ecosystem marketing programs.
• Strategic consulting with a business development and marketing focus.
• Strong project management skills.
• Analytical and problem-solving skills.
• Interpersonal and communication skills.
• Negotiating and relationship-building skills.
• Knowledge of Internet of Things/Machine-to-machine technology.

Responsibilities

• Develop the marketing strategy for IoT Solutions and technology platform.
• Leverage market data and insights for product launch strategies.
• Serve as the product and portfolio CMO.
• Collaborate with product management to develop business cases and KPIs.
• Work with marketing, sales, and solutions architects to create value propositions.

Benefits

• Medical, dental, and vision insurance.
• Short and long term disability insurance.
• Basic and supplemental life insurance.
• Identity theft protection.
• Pet insurance.
• Group home & auto insurance.
• Matched 401(k) savings plan.
• Stock incentive programs.
• Up to 8 company paid holidays per year.
• Up to 6 personal days per year.
• Parental leave and adoption assistance.
• Tuition assistance.
• 15 days of vacation per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Education Level: Bachelor's degree