Senior Product Marketing Manager

Fortive • Minneapolis, MN

9d

About The Position

The Senior Product Marketing Manager is responsible for driving go-to-market
strategy, positioning, and messaging for healthcare SaaS solutions. This role
collaborates closely with product management, sales, and customer success to
ensure alignment with market needs and business goals.

Requirements

• Bachelor’s Degree in relevant field
• Demonstrated ability to use AI-powered tools to accelerate productivity and effectiveness
• 8-12 years of relevant work experience
• Proven experience in product marketing within a SaaS or healthcare technology environment
• Strong communication and storytelling skills
• Ability to translate complex technical concepts into customer-centric messaging
• Experience collaborating with cross-functional teams
• Analytical mindset with ability to derive insights from data
• Ability to travel 15-20%

Nice To Haves

• MBA or advanced degree is a plus
• Familiarity with HIPAA, HL7, and healthcare compliance standards
• Experience with CRM and marketing automation tools
• Knowledge of buyer personas and customer journey mapping
• Ability to thrive in a fast-paced, agile environment

Responsibilities

• Go-to-Market Strategy
• Develop and execute product marketing strategies aligned with business objectives
• Lead product launches and cross-functional initiatives
• Messaging & Positioning
• Create compelling messaging for target personas and market segments
• Translate complex technical concepts into customer-centric language 
• Partner with sales to develop enablement tools and training materials
• Support sales teams with value propositions and competitive insights
• Market & Competitive Intelligence
• Conduct market research and competitive analysis
• Use insights to inform product strategy and differentiation
• Lead continuous market intelligence — competitive movements, regulatory shifts, emerging tech — and translate insights into actionable implications for Product, Sales, and the Executive Team.
• Cross-Functional Collaboration
• Work closely with product, sales, and customer success teams
• Align marketing efforts with product development and customer needs
• Architect a Repeatable GTM Engine
• Own the creation of a repeatable, reusable GTM framework that accelerates product launches and ensures commercial readiness across the portfolio.
• Be a Revenue and Growth Driver
• Turn Product Marketing into a commercial growth catalyst that maximizes revenue from existing and new offerings.
• Recommend low performing product sunsets and create a sunset strategy with commercial, finance, pricing and customer success organizations. Strategy directs segmentation, targeting, positioning, migration incentives to preserve market share of migration customers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level