Senior Product Marketing Manager

SAS Institute-posted 3 days ago

Full-time • Mid Level

Hybrid • Cary, NC

5,001-10,000 employees

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We're a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers. If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more. About the job The Product Marketing team is seeking a strategic and technical Senior Product Marketing Manager focused on driving market success for SAS across AI Engineering and MLOps areas for SAS Viya. Our team sits at the intersection of product, sales, marketing, and partnerships, focused on creating compelling messaging and strong value propositions that resonate with our customers and partners. This role is critical to shaping how we position our SAS platform in a rapidly evolving landscape and enabling our go-to-market teams to win in the enterprise technology space. You will drive the market positioning and go-to-market strategy of how SAS enables enterprises to deploy, govern, and operationalize robust AI agents and production-scale machine learning systems. This is an exceptional opportunity for a product marketer who wants to shape how enterprises think about production grade AI and MLOps. You'll be at the forefront of one of technology's most transformative shifts - the move from experimental AI to governed, production-scale agentic systems.

Create and communicate positioning and product marketing plans based on your AI Engineering and MLOps domain expertise which leads the development of messaging and positioning.
Position SAS capabilities with MLOps Engineers and business decision-makers alike and drive the creation of key messages and stories to support decision makers and users.
Define marketing strategy by working directly with analysts, product management, sales, campaign marketing, customer success, partners, and thought leaders as market driven inputs.
Act as a primary spokesperson with external audiences.
Drive thought leadership activities including articles, whitepapers, blogs, videos, customer reference and story development, speaking engagements and involvement with key 3rd party organizations.
Define product and feature launch plans and works with internal and external parties to execute.
Support sales enablement through customer engagements, consulting and internal education programs.
Ensure all applicable security policies and processes are followed to support the organization's secure software development goals.
Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

Bachelor's Degree, preferably in Business, Marketing, Computer Science, or related discipline.
8+ years of experience in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing
Strong interest in MLOps, LLMOps and AI Engineering concepts.
Exceptional communication skills across channels as well as small and large groups.
Strong writing skills including the ability to translate technical information into simple, audience-appropriate language.
Strong interpersonal and teamwork skills.
Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Customer Orientation - Seeks to understand customers - Actively gathers information to understand customer circumstances, problems, expectations, and needs.
Business Acumen - Analyzes—Uses economic, financial, market, and industry information to identify trends, assess current business strategies and results, and/or evaluate specific business opportunities; identify trends and anticipates their impact.
Global Perspective - Understands the organization's global approach - Seeks opportunities to better understand the organization's global strategies and priorities and their relationship to own roles and responsibilities.
Real-world experience with operationalizing Data and AI products for enterprises in production.
MBA or advanced degree in Computer Science, Business or related field.
Experience in fast-paced, high-growth technology companies.

Comprehensive medical, prescription, dental and vision plans.
Medical plan options include: PPO with low annual deductible and copays.
HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
Onsite Health Care Center (HQ) that's free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
An industry-leading 401k plan.
Tuition Assistance Program and programs and resources to support your development
Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
Volunteer Time Off, parental leave and unlimited paid sick days.
Generous childcare benefits for all full-time employees.

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