Senior Marketing Manager, Product Marketing

JARDEN CORPORATION-posted about 2 months ago
Full-time • Mid Level
Onsite • Saint Louis, MO
1,001-5,000 employees
Electrical Equipment, Appliance, and Component Manufacturing
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The Senior Product Marketing Manager is responsible for planning and executing product marketing launches and releases that align with the overall marketing strategy. This role will play a critical part in driving demand for the brand's product portfolio, with a primary focus on bats, gloves, and protective equipment.

  • Lead the development and execution of product marketing strategies for high impact product launches and portfolio growth (Go-to-Market' initiatives, campaigns, and product launches)
  • Assist and write 360-degree marketing briefs outlining strategy and creative
  • Marquee and priority product launches annually
  • Secondary and tertiary product category releases annually
  • Content creation (brainstorming, planning and execution) of various photo/video shoots
  • Social media specific content creation, storytelling, and influencer/ambassador network
  • Partner with product management, sales and brand teams to align road maps and GTM strategies
  • Work with key stakeholders and provide support for the Rawlings brand
  • Support brand engagement and grassroots teams, communicate marketing updates and strategies, drive content development
  • Collaborate with cross functional teams to execute marketing initiatives from brainstorm through execution annually.
  • Manage launch calendar with key stakeholders to ensure all elements of the marketing launch strategy are aligned and executed according to strategy and timing.
  • Develop eye-catching and compelling presentation decks as part of internal or external presentations.
  • Support retail accounts and ECOM/Omnichannel through marketing communications, delivery of marketing assets, and help produce custom asset requests with graphics department.
  • Leads creative services and project management workflow to ensure accurate and timely execution of all team projects.
  • Maintains Master Marketing Calendar, ensuring launch/release dates are accurate and aligned with creative content flighting.
  • Monitor market trends and competitive activity to inform strategy and decision-making.
  • Assists with annual catalog production and studio photography.
  • Owns and manages online marketing asset library.
  • Other duties as assigned.
  • Bachelor's degree or equivalent work experience required.
  • 8+ years' experience in Marketing (Brand Marketing, Retail Marketing, Social Media, Creative Content, Events, etc.).
  • Proven success in launching and scaling products across retail and ecommerce channels
  • Knowledge of baseball and fastpitch softball, with an understanding of consumer needs and market dynamics preferred.
  • Strong verbal, written, presentation, and communication skills.
  • Extremely detailed and deadline orientated.
  • Excellent organizational skills.
  • Must be proficient in Microsoft Word, Excel, Outlook and PowerPoint.
  • Project management platform experience (Wrike, Asana, Basecamp, etc.).
  • Ability to network and utilize internal and external resources.
  • Comfortable working in a fast-paced team environment.
  • Able to set priorities, execute, and follow them through.
  • Advertising/production knowledge and sports experience preferred.
  • Agency background/knowledge preferred.
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