Senior Product Marketing Manager (Hybrid Vancouver)
About The Position
As Senior Product Marketing Manager for Data Management, you'll own the marketing strategy for Boomi's data management capabilities within the Boomi Enterprise Platform. Given Boomi is “The Data Activation Company”, this is one of the most strategically important areas of our product portfolio. You'll bring deep domain fluency, sharp market instincts, and the credibility to represent Boomi externally with analysts, customers, and industry audiences. This is a high-visibility role for a seasoned product marketer who has worked inside the data management space and who knows how to navigate the analyst ecosystem, from briefings and inquiries to leading report submissions like Gartner Magic Quadrants and Forrester Waves.
Requirements
- 8+ years of product marketing experience, with most spent marketing data management solutions at a data management vendor or a platform company with strong data management capabilities, this domain expertise is essential
- Proven track record of doing analyst briefings and driving submissions for major industry analyst reports (Gartner Magic Quadrant, Forrester Wave, or equivalent)
- Demonstrated success developing and executing marketing strategies that drive measurable impact on pipeline and adoption
- Exceptional communicator who can translate complex technical concepts into clear, persuasive narratives for both technical and business audiences
- Experience presenting at customer-facing events, webinars, or industry conferences as a subject matter expert
- Strong analytical mindset with the ability to turn market data into actionable strategy
- Collaborative by nature, with experience working cross-functionally across product, sales, and customer success
- Familiarity with agentic AI trends and how they intersect with the data management landscape
- Bachelor's or master's degree in marketing, business, or a related field
Responsibilities
- Develop sharp, differentiated messaging and positioning for Boomi Data Management that resonates with buyers and stands out in a crowded market
- Lead and execute the marketing strategy for data management, working closely with product management on launches and serving as the voice of the buyer to help shape roadmap decisions
- Support Boomi's analyst relations program for data management - leading briefings and inquiries, and driving product and marketing sections of analyst report submissions
- Produce high-quality content across the full funnel: case studies, white papers, solution briefs, demos, blog posts, and competitive battlecards
- Partner with sales to build and deliver enablement materials that help teams win in competitive deals
- Collaborate with the marketing programs team to design and execute programs that drive awareness, pipeline, and product adoption
- Track and analyze marketing performance, continuously refining strategies based on data and market feedback
- Monitor industry trends to keep Boomi's positioning sharp and relevant
- Represent Boomi as a subject matter expert at customer events, conferences, and webinars
- Contribute to an exceptional product trial experience that converts interest into adoption
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
