Senior Product Marketing Manager

Peloton • New York, NY

284d • $168,745 - $227,805

About The Position

Peloton is looking for a Senior Manager, Global Product Marketing, who will be responsible for co-driving the strategy, development and execution of key business initiatives that drive awareness, sales and All Access Member subscriptions. The Senior Product Marketing Manager will be an expert in the Connected Fitness landscape, Peloton's business and organizational needs, and their target audience's everyday challenges to help define the opportunity for current and future products. This person will balance strategic thinking, synthesizing data from multiple sources, with excellent project management skills to lead; creating and delivering large, complex, creative campaigns and global go-to-market strategies. This role will report into the Director, Product Marketing (Connected Fitness) and will partner with a wide range of teams (Hardware, Product, Design, User Research, Consumer Insights, User Research, Finance, Marketing channels, and more) to define the strategy and lead a cross-functional team to deliver results that drive business impact. The ideal candidate is energized by defining new opportunities, building and shaping strategy, and delivering executional excellence. Ideally, this candidate has led defining the opportunity for new products and experiences, is an extremely strong project manager who can bring structure to complicated workstreams, has experience or is eager to learn physical product development, and has experience working with software teams to drive growth, adoption and engagement.

Requirements

• 8+ years of experience in marketing ideally with a focus on product marketing.
• Experience driving go-to-market launches.
• Ability to come up with creative solutions to changing business needs.
• Highly organized, excellent time management skills.
• Ability to lead and influence cross functional partners.
• Ability to work proactively with minimal supervision in a fast-paced environment.
• Comfortable pushing forward new strategic thinking.

Nice To Haves

• Experience working with physical product teams to define featureset and pricing.

Responsibilities

• Develop the product marketing strategy for new products and features that support the Connected Fitness product portfolio.
• Lead creating positioning and messaging synthesizing quantitative and qualitative insights.
• Lead large, multichannel, cross-organizational projects and campaigns.
• Serve as a strategic thought partner to Product to proactively find opportunities to further improve products and software experiences.
• Build a deep knowledge and expertise of the Connected Fitness business and its competitive set.
• Consolidate and standardize cross-channel insights and reporting to measure the success of new product initiatives.
• Elevate the product marketing function by mentoring junior team members and establishing best practices.

Benefits

• Medical, dental and vision insurance
• Generous paid time off policy
• Short-term and long-term disability
• Access to mental health services
• 401k, tuition reimbursement and student loan paydown plans
• Employee Stock Purchase Plan
• Fertility and adoption support and up to 18 weeks of paid parental leave
• Child care and family care discounts
• Free access to Peloton Digital App and apparel and product discounts
• Commuter benefits and Citi Bike Discount
• Pet insurance and so much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Miscellaneous Manufacturing