Senior Product Marketing Manager, Unit 42 Threat Intelligence
About The Position
The Senior Product Marketing Manager, Unit 42 Threat Intelligence will play a key role in leading the planning and execution of the product marketing strategy for our growing portfolio of Threat Intelligence (TI) services and research. This is a strategic role focused on positioning Unit 42's intelligence as the "tip of the spear" for the entire Palo Alto Networks portfolio. This involves: Building bold, sharp positioning and driving Go-to-Market (GTM) programs to ensure the successful launch and adoption of our new TI services. Amplifying our elite threat intelligence research to establish Unit 42 as the ultimate thought leader in the industry. You’ll partner with one of the industry’s leading incident response, threat research, and managed services teams to up-level our reputation and success as an elite cybersecurity services provider, as part of one of the most innovative and fastest-growing businesses at Palo Alto Networks.
Requirements
- 8+ years of product marketing experience , ideally with 5+ years in cybersecurity.
- Experience with developing and leading innovative GTM programs to drive customer adoption is strongly preferred.
- Deep understanding of the Threat Intelligence and security consulting markets.
- Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings.
- Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success.
- Strong written communication is necessary to develop extremely simple and clear messaging, collateral, tools and content for clients, partners & sales.
- Experience and innovative energy to champion successful market and competitive disruption initiatives.
- Bachelor’s degree required.
Nice To Haves
- Technical degree or equivalent background or equivalent military experience is desirable.
Responsibilities
- Service Launch & GTM Leadership: Spearhead the launch of new Threat Intelligence services – planning the release, managing messaging, positioning, collateral development, and driving the product launch.
- Thought Leadership & Content: Build strong, sharp product marketing content, including blogs, reports, videos, and presentations, focused on the Unit 42 Threat Intelligence services and research. Partner with our threat research team to communicate clear and powerful messages to establish and differentiate Unit 42 as the ultimate thought leader in the industry. Work closely with other Unit 42 teams to contribute to annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape.
- Market & Competitive Intelligence: Track the threat intelligence market and competitive landscape in collaboration with product, marketing, and sales leadership.
- Campaigns & Awareness Support: Launching campaigns & programs – creating content for digital media, websites, and customer presentations to create awareness, demand, and engagement.
- Sales Enablement & Portfolio Differentiation: Enabling sales teams to understand the value proposition and key differentiators—creating and delivering presentations at internal sales events on how Unit 42 differentiates the portfolio across all Palo Alto Networks offerings.
- Analyst Engagement: Leading the analyst engagements and presentations to drive awareness and get an outside-in perspective.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
