Senior Product Marketing Manager, Technical Product Marketing - Vice President

BlackRock•New York, NY

1d•$155,000 - $210,000•Hybrid

About The Position

Aladdin Studio represents the next generation of extensibility within the Aladdin platform, enabling clients to build, integrate, and customize workflows, applications, and data pipelines. It supports scalable innovation across data, APIs, analytics, and user experiences, designed for both technical and non-technical users. As a Product Marketing Lead for Aladdin Studio, this role acts as the strategic marketing lead embedded within the Studio ecosystem, positioned as a senior individual contributor / lead PMM. The individual will own how Aladdin Studio is brought to market and adopted globally, operating as the primary marketing partner to Studio Product to ensure tight integration between product development and market execution. The role involves shaping the narrative for a highly technical platform, driving clarity, relevance, and measurable business outcomes for diverse audiences. It requires deep comfort engaging with technical concepts (APIs, data workflows, platform architecture, AI capabilities) while elevating them into compelling, outcome-driven narratives. The role also includes a leadership component in scaling product marketing impact, influencing cross-functional priorities, and setting standards for marketing platform capabilities across Aladdin Studio.

Requirements

7+ Years of Experience marketing technical platforms or products (e.g., APIs, data platforms, integration tools, SaaS, or enterprise solutions)
Demonstrated ability to understand and communicate technical architectures, workflows, and AI-enabled capabilities to both technical and non-technical audiences
Proven ability to operate as a cross-functional leader, influencing product, engineering, and go-to-market stakeholders
Strong written and verbal communication skills, including technical storytelling and simplification
Strong analytical, strategic, and and problem-solving skills
Experience working cross-functionally with product, engineering, design, and go-to-market teams
Bachelor’s degree or higher in business, marketing, engineering, or a related field

Nice To Haves

Experience in fintech, asset management technology, or enterprise platforms
Familiarity with APIs, data integration, workflow orchestration, or platform ecosystems
Experience partnering with value engineering, sales, or client teams to quantify ROI and business impact
Hands-on experience using GenAI tools for content generation, research, or workflow automation
Background in product marketing, product management, solution consulting, or go-to-market strategy

Responsibilities

Own and evolve positioning for how clients build, integrate, and customize solutions using Aladdin Studio
Translate complex technical capabilities (APIs, data, AI‑enabled workflows) into clear, compelling narratives for technical and business audiences
Lead market, customer, and competitive insights to inform positioning, target segments, and whitespace opportunities
Champion a differentiated value proposition that balances innovation with clear, measurable client and business outcomes
Lead go‑to‑market strategy and launches for Aladdin Studio platform, integration, and AI capabilities
Partner closely with Product to align messaging with roadmap priorities and technical design
Define adoption strategies, success metrics, and feedback loops tied to usage, engagement, and commercial impact
Set direction for technical enablement and onboarding strategies that accelerate time‑to‑value and reduce friction
Partner with Product, Solutions, and Client teams to clearly articulate ROI and client impact
Own Aladdin Studio’s external presence across flagship events (e.g. Aladdin Client Forum), industry forums, and executive engagements
Develop thought leadership that positions Studio as a leading extensible, platform, and AI‑enabled solution
Enable sales and client teams with clear narratives and materials that accelerate deals and executive conversations
Leverage GenAI to scale content creation, insights synthesis, and competitive intelligence, modernizing how product marketing operates