Senior Product Marketing Manager, Measurement

Ibotta • Denver, CO

107d • $137,000 - $157,000

About The Position

Ibotta is seeking a Senior Product Marketing Manager, Measurement to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. We are looking for a Senior Product Marketing Manager who will be responsible for defining the go-to-market strategy for our performance measurement suite. You will partner closely with cross-functional stakeholders in Product Management, Data Science, and Sales to identify market opportunities and set the strategic direction for our solutions. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Requirements

• 8+ years of experience in product marketing, product management, or a related role within the advertising technology or marketing analytics space.
• Bachelor’s degree in business, marketing, or relevant field preferred.
• Deep understanding of the CPG and retail marketing measurement landscape, including solutions like Sales Lift studies, Market Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.
• Experience working directly with or for CPG brands, retail media networks, or in the digital advertising industry with a focus on CPG clients.
• Exceptional communication and presentation skills, with a proven ability to craft compelling narratives from complex data and technical concepts.
• Direct experience with closed-loop attribution, retail media, or performance marketing platforms is highly preferred.
• Experience marketing analytics or data-driven products to both technical and non-technical audiences.
• A self-starter who thrives in a fast-paced, ambiguous environment, with a knack for original thinking and a bias for action.

Responsibilities

• Serve as the subject matter expert and marketing owner for Ibotta’s core measurement solutions, including Sales Lift and Incrementality.
• Develop and execute the end-to-end go-to-market strategy for new and existing CPG measurement products, from positioning and messaging to launch and adoption.
• Create compelling thought leadership, case studies, and sales narratives that articulate the unique value of Ibotta’s item-level purchase data in proving marketing ROAS (Return on Ad Spend).
• Design and implement programs to drive the adoption of our measurement solutions among CPG brands and agency partners, identifying and resolving barriers to entry.
• Collaborate closely with Product Management, Sales, and Data Science teams to gather market feedback, understand CPG advertiser pain points, and influence the product roadmap.
• Translate complex measurement capabilities into a clear, compelling value proposition for our sales teams and clients, ensuring the creation of effective sales collateral, training materials, and client-facing presentations.
• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.

Benefits

• Competitive pay
• Flexible time off
• Benefits package (including medical, dental, vision)
• Lifestyle Spending Account
• Employee Stock Purchase Program
• 401k match
• Denver office perks include paid parking, snacks, and occasional meals.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree